It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We are seeking a skilled and experienced Content Specialist with a deep understanding of the sports industry. This role is pivotal in shaping and executing our content strategy, driving engagement, and enhancing our brand presence in the competitive landscape of sports betting. The ideal candidate will be passionate about sports, possess exceptional writing skills, and have a proven track record of creating high-quality content that resonates with target audiences.
We’re looking for someone who has:
- 2+ years of experience in content creation, preferably within the sports industry (sports marketing agencies, sport clubs/organisations, media, betting industry, other sports-related companies).
- Excellent knowledge of Polish football business environment & sports media industry in Poland.
- Experience in working with social media influencers / creators. Ability to research, approach, and manage influencer activities online.
- Proven track record of creating engaging content across various platforms and smooth collaboration with graphic design departments.
- Excellent relationship with journalists & sports influencers.
- Ability to work effectively in a fast-paced environment and deliver multiple tasks simultaneously.
- Team player with excellent communication and collaboration skills.
- Speaks English at least at B1 level
Nice to have:
- Strong understanding of sports betting terminology, odds, and market dynamics.
- Experience with analytics tools such as Google Analytics or similar platforms.
- Good knowledge of the newest social media trends and tools. Ability to create viral social media posts (including videos) & basic graphic design, using tools as Canva and video editing software. Ability to track results in social media channels, analyse the social media data and propose adjustments to the stratego based on that data.
What you’ll be doing:
- Research & contact sports organisations (football clubs mostly) to onboard them to a livescore product.
- Implement marketing strategy promoting livescore product via sports organisations - football clubs.
- Coordinate media partnerships and provide our partners in sports media with desired content (infographics, creatives, etc.).
- Brief our graphic department end ensure that the media recieves high quality, attractive content, fitting their needs.
- Support microinfluencer operations & oursocial media team
- Collaborate with the marketing team to develop and execute content strategies aligned with business objectives and target audience preferences within the sports betting industry.
- Stay updated on industry trends, emerging technologies, and competitive landscape to identify new opportunities and ensure content remains relevant and innovative.
- Ensure all content complies with legal regulations and industry standards pertaining to sports betting advertising and promotions.
About us:
We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland.
The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success.
Tech-powered global entertainment platform
At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base.
Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers.
Our Credentials
The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019.
As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
