It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We’re looking for a PPC Specialist who’s passionate about performance marketing and eager to drive results in a fast-paced environment. If you love diving into data, optimizing campaigns and uncovering growth opportunities, this might be the perfect role for you!
We are looking for someone who:
- Has experience with running and optimizing PPC campaigns across Google Ads, whether in an agency or in-house (ideally in iGaming, Gambling, Sport Betting or e-commerce)
- Leverages data and analytics to fine-tune campaigns, ensuring efficient performance and growth
- Keeps up with the latest trends in Search & YouTube marketing, applying new strategies to stay ahead of the curve
- Maximizes the impact of Smart Bidding campaigns by understanding Google’s best practices and optimization techniques
- Creates reports and analyses to track key business KPIs, identifying areas for improvement and action
- Runs A/B tests (ad copy, bidding strategies, etc.) and making data-driven decisions based on results
- Proactively researching new growth opportunities for Google Search & YouTube, bringing fresh ideas to the table
- Understanding conversion funnels and having a solid grasp of Google Ads (experience with UAC, Looker Studio, Optimizely, Google Analytics, or Tableau is a plus!)
- Thrives in a collaborative yet independent environment—comfortable working in a small team while contributing to a large-scale organization
- Communicates confidently in English (both written and spoken)
Bonus points if you:
- Have experience in the iGaming industry or is Sports lover;
- Managed Google Ads performance campaigns for large clients;
- Have Google Ads certification and/or Google Analytics certification;
- Have a strong knowledge of Excel formulas and analytics tools;
What you'll be doing?
- Create, analyze, and optimize Google Ads performance marketing campaigns (primarily Paid Search and YouTube) for the Romanian market, while identifying opportunities in emerging markets to drive business objectives. This role offers the chance to work on a new brand from its early stages, contributing to both strategy development and the execution of growth tactics
- You will be part of a multicultural team (based in Romania, Poland, UK, Ireland, Croatia, Italy, Greece, Serbia) that has an excellent knowledge of Paid Channels, Martech tools, Gambling&Sports industry in different markets that enjoys and appreciate knowledge sharing
- Identify opportunities for customer acquisition growth Identifying SEM targets for growth of visibility, traffic, acquisition and efficiency
- Conduct thorough research and analysis on our competitors, including their strategies, market positioning, product offerings, and customer feedback. Identify strengths, weaknesses, opportunities, and threats to help us refine our own business strategies.
- Monitor Google Ads budget & performance for evaluating, proposing and implementing most suitable optimization to meet business marketing objectives
- Ensure best practices are adhered to with regards to Search account structure, campaign setup and optimization, while leveraging all best practices to maximize performance from YouTube campaigns
- Working closely with other departments to brief opportunities, promos and landing page setup to fit with PPC and business goals
- Working closely with other acquisition channels / internal teams, ensuring knowledge share in order to achieve business objectives
- Have access to multiple learning resources and opportunities such as: dedicated workshops, attending local and global conferences, having an LCS support from Google, attend courses, having access to e-learning platforms, travel for business purposes
About us:
Superbet is a tech & entertainment company founded in 2008, with the mission of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.
The Group is present in 12 countries, in terms of operations or tech hubs, with the most important markets being Romania, Poland, Belgium, Serbia and Brazil.
In 2019, Superbet received €175 million strategic investment from Blackstone Inc., the world's largest private equity fund, to drive business growth and scalability.
As leaders in compliance and best practices, Superbet Group is member of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).
