As the Senior Product Marketeer, you will be at the core of our product launches, developing and executing strategies to ensure successful go-to-market (G2M) initiatives for both existing and new products. Working closely with product teams, you’ll gain in-depth knowledge of SurePay's offerings and translate that into compelling content, campaigns, and market positioning. You will also be responsible for driving our brand forward in multiple countries, while ensuring that our products stand out in a competitive market, particularly in fraud prevention and payment services.
This is a key role within SurePay's growing marketing team, reporting directly to the Head of Marketing.
Key Responsibilities
- Go-to-Market (G2M) strategy: Define and execute comprehensive G2M strategies for new products and services, ensuring alignment with business objectives and target audiences.
- Product launches: Lead the development and execution of product launches, coordinating across teams to ensure smooth and impactful rollouts.
- Campaign development: Design and manage targeted marketing campaigns to raise awareness, generate leads, and drive adoption of SurePay’s products. For this you will work closely with Growth Marketing.
- Content creation: Develop product-specific content such as case studies, whitepapers, blogs, webinars and presentations that demonstrate product value and thought leadership.
- Market research & positioning: Conduct market research to understand customer needs, competitive landscape, and regulatory environments, ensuring SurePay products are positioned effectively.
- Collaboration: Work closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure cohesive messaging and product alignment.
- Customer insights: Engage with customers and gather feedback to continuously refine product marketing strategies and deliver customer-focused solutions.
- Campaign analysis: Track and analyze the performance of marketing campaigns, optimizing for maximum impact and ROI.
What We're Looking For
- Experience: 5+ years in product marketing, preferably in fintech, payments, or fraud prevention, with a proven track record of successful product launches.
- In-depth product knowledge: Strong understanding of payment systems, fraud prevention solutions, and regulatory environments, with the ability to communicate product value effectively.
- Content & campaign expertise: Skilled in creating engaging content and managing end-to-end marketing campaigns.
- Analytical skills: Ability to use data and insights to refine marketing strategies and demonstrate measurable impact.
- Communication: Exceptional written and verbal communication skills in English, with the ability to translate complex concepts into clear and compelling narratives. Dutch fluency is a plus.
- Team player: A collaborative spirit who thrives in cross-functional environments, working with Product, Sales, and Customer Success teams.
Why work at SurePay?
SurePay is a fintech/regtech SaaS company with a mission to prevent fraud and misdirected payments. Our team of 70 employees from 20+ nationalities work every day to make payments safer, more secure, and more personal. We're proud of our highly rated company culture and atmosphere, which we work hard to maintain. We work with nearly all banks in the Netherlands and over 300 organizations and are expanding further in the EU.
Our product is widely recognized in the Netherlands and UK through banking apps and our customer portal, with a small green check mark indicating it’s safe to move forward with a transfer. Your team sits at the center of SurePay, providing you a dynamic role at the heart of our business.
Why join SurePay?
- Innovation-Driven Environment: Be part of a company that thrives on solving real-world problems through innovative solutions.
- Growth Opportunities: Play a pivotal role in shaping SurePay’s fraud prevention strategy and product offerings.
- Collaborative Culture: Work with a passionate and dedicated team committed to excellence and customer satisfaction.
You can expect a fulfilling position where you’re given freedom, flexibility and autonomy on how you do your job. We have a flat structure where everyone is accessible and approachable. We work hybrid, asking our employees to come to our office in Utrecht at least once a week. There’s a good social atmosphere within SurePay, with regular Friday drinks, outings and a fun quarterly meeting. And last but not least, you’ll have an awesome team around you who are there to support you and collaborate.
Aside from this we also give:
- 25 holiday days annually (fulltime)
- 8% personal benefit budget
- NS business card
- Unlimited drinks and fresh fruit at the office
- A great company culture
- A pension plan to take care of you later
- And of course a competitive salary, 8% holiday allowance and Apple hardware needed for your job (Macbook Pro, iPhone etc).
About SurePay
- Founded in 2016
- ± 85 employees
- ±23 nationalities
- 1 office
- Flat organisation and no hierarchy
- (Business) Casual
- Average age: 31
SurePay makes payments easier, more personal and even more secure. We are a fast-growing FinTech SaaS company and have secured our Series A funding in September 2021. SurePay stems from an innovation program of Rabobank, started in July 2016 and has been an independent BV since the beginning of 2020. SurePay is being backed by three leading investors, Rabo Frontier Ventures, Connected Capital and Iris Capital.
As we continue to evolve and grow, we're working hard to scale further in Europe while continuing to build our talented and driven team. Currently, we're working according to agile methodologies with 5 scrum teams and a business team made up of various disciplines.
You might know us from our leading product, the IBAN-Name Check, also known internationally as Confirmation of Payee. It's used by millions of people on a daily basis and is incorporated into payment platforms of banks, corporates and governmental bodies throughout the Netherlands and the UK. We recently also connected to France, meaning we have started providing cross-border checks. We are planning to continue expanding within Europe, bringing our mission of preventing fraud and misdirected payments. Not only are we entering new markets, but also growing our services and product offering through continuous innovation.
SurePay's core values are; We Care, Build Together, Think Forward and Be Responsible. These core values are the driver's of our culture and can be seen as guidelines on our beliefs and behaviour. It defines what we find important as a company and the way we work together everyday.
- We Care: We are a supportive employer and understand that health, family and safety is what really matters. We care about our employees, customers, partners and end-users. Therefore we value creating a safe workspace where everybody can be their authentic self and where we, together, work on the same mission to provide safer payments.
- Build Together: We believe in teamwork and strive towards the best results together with employees and customers. Our diversity, both personal and professional, is one of our key strengths.
- Think Forward: We are frontrunners and are on top of our game. Our customers can rely on innovative solutions to service their current and future needs. With a problem solving mindset, we anticipate challenges and adapt to a fast changing environment.
- Be Responsible: We all contribute to reaching our mission of reducing fraud and misdirected payments, leading to a positive impact on society. We take responsibility, show ownership and make honest decisions.
More information
More information?
careers@surepay.nl
