Become part of Tanso and help leveraging the power of data for climate impact.

Join our team and take an active role in helping companies to decarbonize effectively. With our software product, we use data analyses to make industrial companies understand, reduce and communicate their emissions. The rapidly evolving field of carbon accounting, driven by regulations within the EU, is dynamic and complex, characterized by frequent changes in regulations and constant new challenges for companies now obligated to report their emissions.

Consequently, our customers seek orientation and guidance to understand our market and pick the right product. Your role is to independently identify and execute effective marketing and demand generation strategies, focusing on enhancing reach, driving engagement and generating sales leads.

Since both our market as well as our product are rather complex and carbon accounting is a new discipline, clear communication of the software's advantages is essential for the company's success. As an independent creative thinker, your daily responsibilities revolve around hands-on planning and executing engaging content to create awareness for the importance of decarbonization and mechanisms of carbon accounting.

You lead PR and communication projects that create awareness for Tanso and help position us as a thought leader in our field, adding value to our customers with content. We take an active role in shaping a newly emerging market, and you drive our content and messaging.

How you succeed ๐Ÿ’ช๐Ÿผ

๐ŸŽฏ Strategic Mindset: Establish, execute and adapt an effective channel and content strategy. Measure your success based on a robust metric tracking to ensure your strategies evolve effectively over time. Take ownership of messaging and content quality while fostering cross-departmental collaboration in content creation, closely working together with other teams.

๐Ÿ–Š๏ธ Content Proficiency: Improve the quality and quantity of content for demand generation and establish best practices. Your toolkit includes formats like email marketing, social media content, newsletters, whitepapers, webinars, success stories, and website design with SEO optimization, seamlessly integrated in multi-channel marketing initiatives

๐Ÿš€ Thought Leadership: Create compelling documents for events and pitches. Become and expert in our field, integrating valuable industry insights, sustainability best practices, and regulatory updates into your content strategy. This includes organizing industry-specific offline events and crafting press releases that help create awareness for decarbonization and the importance of carbon accounting.

Overall, you set the groundwork for our marketing team, with the option to developing into a team lead role. Thus, you help us shape how marketing is done at Tanso.

Whom you will be working with ๐Ÿซฑ๐Ÿผโ€๐Ÿซฒ๐Ÿผ

  • Raffael, Sales Team Lead
  • Tina, Go-to-Market Manager
  • Till, CEO
  • Gyri, CPO
  • Franziska, Principal Customer Success
  • Eileen, Product Designer

Hiring Process ๐Ÿ“ฌ

  1. Culture & Personal Fit with Saskia - get to know Tanso and ask all your questions
  2. Role Introduction with Till - understand your role and see who you will be working with
  3. Work on the job with Till & Raffael - get a feeling for the tasks ahead of you
  4. Founder Call - get to know another Founder
  5. Offer - the start of your journey with Tanso 

 

Job requirements

P.S.: You're wondering why there isn't a list of concrete skill requirements in the job description? 

We believe it's more important that you are excited about the role and want to grow with it, instead of fulfilling some specific high-level requirements. We think there can be numerous different paths that could qualify you for this role, and we want to hear YOUR story.

Ideally, we are seeking to onboard someone with a minimum of three years of experience in B2B marketing to kickstart the development of our expertise in reaching potential customers, as you will be the first to bring this crucial knowledge and skillset to our team.

Unfortunately, for this role, impeccable proficiency in both written and spoken German at a C2 (mothertongue) level is a necessity, as the communication with our target group is mostly in German.

 

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