The Social Hub is looking for an enthusiastic, strategic and highly creative Social Media Manager to join our team!
Your mission, should you choose to accept it…
As our Social Media Manager, you’ll be responsible for bringing our social media channels to the next level with rich and exciting storytelling around TSH’s mission and product offering: learn, stay, work, play.
Your main focus will be managing and overseeing our global social channels, sitting in the Content team and working closely with other key stakeholders: Studio, Digital Marketing, CRM, Community and others. This role will include owning the social strategy, social content productions, social media calendar planning, executing posts and reporting. This role will also be responsible for inspiring and guiding our local Marketing Teams across 16+ Hub locations with their own local social channels to ensure vibrant and consistent storytelling.
The Content team focuses on driving brand awareness for TSH via content-led global campaigns and activations that drive positive business impact. Therefore, this role would be a fundamental part of that mission.
In case you don’t know who we are (ahem)
Redefining hybrid hospitality since 2012, TSH sets standards on a global scale. Offering a community-driven, socially inspired hotel concept with student accommodation, as well as long and short hotel-stay options, eat & drink, gym and rooftop bar facilities, and coworking for every demographic, the company’s success is unprecedented. With 16 hotels in 6 countries and plans to open at least 3 more locations each year until 2026, TSH is a fun, creative, and inspiring environment where everyone can work, stay, learn, and play. Thanks to an exceptional international team of changemakers, our one goal is to make society a better place for everyone.
What You'll Do
- You’ll own and lead the social media content plan, ensuring clearly-defined and measurable objectives and KPI’s such as reach, engagement and lead generation
- You’ll showcase the best of The Social Hub's brand story, community, products and experiences on our global social channels with boundless creativity
- You’ll work closely with Content, Studio and partner agencies to regularly plan and schedule content across global social media channels with clear content purpose
- You’ll leverage your own copywriting (fluent UK English) skills and multi-media skills to create content posts within brand tone of voice and social media style guide
- You’ll coordinate local teams by managing and implementing social local strategy and guidelines, identifying opportunities to push or collaborate on global content as well as curate local content and stories
- You’ll own, lead and manage special social projects within the Brand & Content Team and other teams (e.g. Influencer Marketing strategy)
- You’ll manage creative agency relationships to ensure top quality content, met KPIs and budget
- You’ll oversee day-to-day community management and moderation of global social media
- You’ll conduct regular social listening across social channels to gain insights into how customers are discussing TSH brand on social media and provide a feedback loop to broader stakeholders. In addition, you’ll conduct regular audience analysis to generate insights into who our followers are on our social channels and who else they follow (i.e. their affinities). You’ll also define social channel fit with existing target audiences and identify potential new demographics to target
Who You Are
- You have 6+ years of social strategy, creative production and reporting experience
- You have a dynamic mix of strategic, highly creative and analytical skills with a strong and proven social media track record
- You have a deep understanding of broader digital marketing channels, a strong knowledge of social media, content marketing and market trends
- You have strong stakeholder management skills with experience working in an international and fast-paced matrix organization
- You are an entrepreneurial self-starter who takes ownership of all your projects, making sure all is flawlessly delivered and on time
- You thrive well working independently as needed while being a great team player
- You connect the dots and love to share new social & content insights and ideas
- You are fluent in English (written and spoken), Dutch, Spanish and/or Italian is a plus
- You're open and able to live in The Netherlands or Spain
What We Offer
- The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities.
- We’re not just another hotel - we’re a game changing innovator, challenging every convention and defining the future.
- The chance to learn and grow in your role with the potential for future growth.
- Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!
- A wonderful workplace to call home - full of events, fun-loving colleagues and of course all of the other amazing salary and benefit stuff.
We're curious, conscious and we celebrate all. We bring people together and are committed to providing the best space, experience and workplace for our entire connected community. We do this no matter the age, gender, sexual orientation, ethnicity, national origin or all the other fascinating characteristics that make us different and makes you unique.
