Your Mission, Should You Choose to Accept it:
As Product Marketing Manager, you’ll drive the commercial performance and product roadmap for key segments. Your mission will be to craft and execute marketing strategies that fuel growth, covering everything from acquisition to retention. You’ll manage global campaigns, lifecycle activations, and experimentation to refine performance, all while collaborating with teams to ensure commercial success.
In Case You Don’t Know Who We Are (ahem)
Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global.
What You’ll Do:
- Own & optimize marketing performance for assigned product segments.
- Analyze buying behaviors and personas to inform product strategies.
- Develop compelling positioning & messaging with cross-functional teams.
- Execute & manage global campaigns, ensuring they meet objectives.
- Create & implement experimentation roadmaps to boost performance.
- Track performance against KPIs and report to stakeholders.
- Collaborate with Digital Marketing, Product, and Analytics teams to address opportunities.
- Manage local activation for global campaigns and lifecycle management.
- Lead go-to-market strategies and post-campaign evaluation.
- Oversee campaign budgets and ensure ROI.
Who You Are:
- Commercial acumen with a proven track record in driving product marketing performance.
- Data-driven with strong analytical skills and KPI tracking abilities.
- Creative & innovative with a focus on challenging the status quo.
- Collaborative team player with excellent communication and influencing skills.
- Project management skills in fast-paced environments.
- Experience in Go-to-Market strategies within hospitality or residential products (hotels, PBSA, extended stays, co-living).
What We Offer
- The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities
- We’re not just another hotel - we’re a game-changing innovator, challenging every convention and defining the future
- The chance to learn and grow in your role with the potential for future growth
- Awesome discounts on all our properties in Europe and not just for you, but also for your friends and family!
- The freedom to work remotely or to come to the office – whatever suits you best!
- A wonderful workplace to call home - full of events, fun-loving colleagues, and of course all of the other amazing salary and benefit stuff
Where people come together, committed to providing the best space, experience, and coworking space for our community and even more so, the people who work for TSH. With everything from mental health support to leadership training and more, we are here to help you grow as much as we do as a company. We promote a workplace where society comes together to do better and we do this no matter the age, gender, sexual orientation, ethnicity, and national origin. Your fascinating characteristics are what make us different, so come as you are.
