Head of Content and Creative

ABOUT US:

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest growing beauty brand in the UK and are driven by a passionate and disruptive team in achieving our mission. 

We’ve brought together a world class team from a wide range of industries. And as we’re growing extremely fast, we need brilliant people (like you!) - to join us on our journey and help us deliver our goal. As we continue our rapid expansion across the UK, USA, and beyond, we’re looking for a talented Head of Content and Creative to lead our brand storytelling and bring our creative vision to life.

ABOUT THE ROLE:

As the Head of Content and Creative, you’ll take charge of shaping the creative direction of Townhouse. You’ll be a hands-on leader, overseeing the creation of engaging content that reflects our luxury beauty brand and resonates across all touchpoints—from in-salon experiences to digital platforms. Working closely with our CMO and Founder, you will lead a talented creative team and manage the full content creation process for high-impact campaigns, photoshoots, and video production.

This role is ideal for a dynamic, multi-disciplinary creative leader with a passion for luxury beauty, and the ability to combine big-picture thinking with hands-on execution.

Key responsibilities:

• Creative Leadership:
• Own Townhouse’s creative vision, ensuring it’s reflected beautifully across all campaigns and channels.
• Lead and inspire a talented team of designers, copywriters, and video creators.
• Stay hands-on with content production, personally refining assets and overseeing photoshoots as needed.
• Brand Excellence:
• Ensure all content aligns with Townhouse’s premium positioning and enhances our visual identity.
• Collaborate across teams to ensure brand consistency across physical salons, social platforms, and digital spaces.
• Innovate and keep Townhouse ahead of trends in beauty, luxury, and lifestyle content.
• Content Creation & Campaigns:
• Lead the development of creative campaigns for product launches, salon openings, seasonal events, and more.
• Oversee the entire content creation process, ensuring the timely delivery of high-quality assets.
• Manage video and photography shoots, producing impactful content for Instagram, TikTok, YouTube, and e-commerce.
• Omni-Channel Content Strategy:
• Develop a cohesive content strategy that tells the Townhouse story consistently across digital, print, and video.
• Work closely with the digital and social teams to tailor content for different platforms and engage our audience.
• Team Development:
• Mentor and grow the creative team, ensuring high performance and creative excellence.
• Build relationships with freelance talent and agencies to enhance creative output.
• Shape creative workflows for efficiency and high-quality outcomes.
• Creative Integrity & Innovation:
• Push creative boundaries, ensuring each campaign has a distinct point of view aligned with Townhouse’s DNA.
• Stay on top of industry trends to ensure Townhouse remains an industry leader in luxury beauty content.

ABOUT YOU:

• Strong experience in creative leadership experience within the beauty, luxury, or lifestyle sectors.
• Strong hands-on experience in photography, videography, and design tools like Adobe Creative Suite.
• A portfolio showcasing high-quality work across print, digital, and video, with a focus on social platforms.
• Experience managing creative teams and delivering campaigns for premium brands.
• Leadership experience in multi-location businesses or franchise models is a plus.
• Passionate, innovative, and driven to deliver top-tier creative work.

LOCATION:   

Our office is based in Central London and we offer a hybrid working model, based on the requirements of the role.

EMPLOYEE BENEFITS AT TOWNHOUSE:  

• Private healthcare and wellness support – Benefit from the nail industry’s first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS. 
• Shopping discounts - a range of discounts on some of the largest brands to save you money every day. 
• Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles! 
• Social Budget - Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager! 
• Holiday on us: An extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days! 
• Employee Discount: 75% discount on treatments 
• Interest free advance - To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month. 
• Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.