Ever wanted to tell people, “Yeah, I helped launch the future of transportation”? Well, here’s your shot. At Vay, we’re flipping the script on mobility with Remote driving—delivering cars to customers with zero hassle and zero driver inside, offering a unique by the minute car rental service. We’re already live in Las Vegas, and trust us, we’re just getting started.
Our journey so far since our launch in 2018:
Revolutionary remote driving tech- We built the world’s first commercial remote driving product.
Breaking boundaries across continents- First to roll out vehicles in both Europe and the USA on public roads without a human being inside & one of only two companies in the States operating a commercial driverless service.
Vegas fleet on the rise- Our vehicle fleet is scaling fast, from 20 to 100 cars in Las Vegas. We’re just getting started!
Watch our CEO, Thomas von der Ohe, deliver a live news segment on CNN - VayDrive
Discover what drives our culture- Explore our core values
Why this role is awesome:
We’re seeking a Digital Performance Marketing Manager to lead customer acquisition and retention strategies for our rapidly scaling urban mobility startup. By leading our digital performance marketing, you will be a critical part of our team to help us 10X our customer acquisition in Las Vegas, while being very efficient and cost-effective. The ideal candidate is a data-driven marketer passionate about transforming the future of urban transportation, equipped with both creative vision and analytical skills to drive measurable growth.
What you'll be driving:
- Digital Marketing: Manage paid media campaigns across various platforms (Google Ads, Facebook, TikTok, LinkedIn, etc.).
- Data-Driven Decisions: Monitor key metrics (CAC, ROAS, conversion rates) and use analytics tools to optimize strategy and discover new opportunities, including A/B testing.
- Attribution: Develop models to assess marketing effectiveness and allocate budget efficiently.
- Testing & Optimization: Implement A/B testing, audience segmentation, and funnel optimization to enhance ad performance.
- Budget Management: Ensure effective budget allocation for maximum ROI across campaigns.
- Market Trends: Stay informed on industry trends, competitors, and customer preferences to maintain competitive strategies.
- Collaboration: Work with product, operations, design teams, and agencies to align marketing strategies with business goals and user experience.
- Growth Strategy: Support multi-channel campaigns aimed at customer acquisition, engagement, and retention.
What are we looking for:
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 5+ years of experience in growth marketing, ideally within startups, mobility, or tech.
- Excellent project management and communication skills.
- Strong understanding of paid media and performance marketing.
- Proficient in analytics tools (Google Analytics, Tableau, etc.) and CRM platforms (MailChimp, HubSpot, etc.)
- Hands-on experience with A/B testing, conversion rate optimization, and personalization tools.
Why should you join Vay:
🧠 Genius level team - Work with the smartest minds from over 30 countries around the world in deep tech & automotive
🌍 Huge scope for impact in a fast paced environment
💰 Salary + stock options
🌴 Unlimited Paid Vacation Days
🏦 401(k)
🏥 Health, Dental & Vision Insurance
🏋️♂️ Wellness Hub free gym access & wellness app subscriptions
🎉 Perks at Work Membership
🍎 Snacks & Drinks in Our Downtown Las Vegas Office
🎊 Fun Team Events Every Quarter
Introduction to Vay