Braze CRM Specialist B2B
Location: The Netherlands, UK, Portugal or Spain
What is VEED.IO?
At VEED, our mission is to make video creation accessible to anyone. No hard-to-use equipment, painful learning curve, or keeping track of multiple subscriptions to take your ideas from record → share. With VEED, you can do this with a single tool.
In just a few years, we’ve gone from one user to millions. From no revenue to $30M+ ARR. From bootstrapped to backed by Sequoia, one of the biggest VC firms in the world. From a team of two to a team of 180+. And we’re seeking more talented, motivated and entrepreneurial individuals to join our growing team.
About the team and the role
The CRM team at VEED is a cross-functional marketing team focused on customer onboarding, engagement, and monetization. It closely collaborates with the User Research, Mobile, Monetization, Activation, Acquisition, and Enterprise teams. You will report to the CRM lead at VEED and collaborate closely with the B2B lead and the Enterprise team. Your core mission will be to help grow B2B through constant experimentation and innovation.
What you will do
- Create and run B2B CRM initiatives, including customer lifecycle management, segmentation, as well as new user onboarding, activation, and monetization campaigns
- Partner with content teams to produce relevant content in the different moments of the buyer’s journey
- Craft user-facing comms that effectively engage, re-engage, and upsell B2B customers
- Develop emails, push notifications, in-app messages, content cards, and canvases on Braze to drive impact
- Send highly-targeted, tailored, and relevant offerings to B2B users, take charge of the comms calendar, and performance analysis and reporting
- Optimize and continually iterate an A/B testing strategy
About you
We seek an analytical person with a proven track record of implementing successful B2B Braze campaigns in the SaaS space:
- 3+ years of experience in B2B CRM, with a proven track record of driving impact through lifecycle marketing
- Strong, hands-on experience with Braze, highly skilled at maximizing its feature set
- Content-oriented, skilled at packaging and positioning strategies, and can manage copywriting for various channels (push notifications, in-app messages, email, etc.)
- Data and research-driven, can analyze data and drive relevant tactics based on it
- Team player with the ability to collaborate cross-functionally to get things done
- Strong communicator with the ability to speak confidently on both strategy and tactics
- Ability to operate in ambiguity—we are growing fast, and flexibility and the ability to think on your feet are important!
- Experience with Hubspot and business intelligence tools (Looker, Tableau, etc.) will be a plus
- Designing through Figma and coding with HTML/CSS will be viewed as a big plus
What we offer
- Monthly subsidy programme: Different people have different needs and therefore value different benefits. Providing this as a subsidy allows you to have the greatest flexibility to apply to what you value most - whether that be to offset the cost of a co-working space, office furniture, childcare, gym membership, etc.
- Unlimited paid holidays: We value that you get more time with your family and friends.
- Home office set-up: We have an IT Equipment program to make sure your home office is adequately setup with IT equipment including laptops, monitors, headsets/earbuds, keyboards and more!
- Mental health benefit: We’ve partnered with Spill to provide all our employees with confidential mental health support.
We think what matters is people. After all, a company is just a group of people. We don’t care about where you’re from, what school you went to or where you worked before. If you’ve done exceptional work, we want to hear from you. Join us on our mission to make creative storytelling with video simple and accessible for everyone.
Country Hiring Guidelines: At VEED we are remote, enabling teams and individuals to design their day and integrate work and life. We are currently hiring in 4 core hubs: the UK, the Netherlands, Spain and Portugal and 2 additional hubs for sales and support roles only (USA for sales and the Philippines for support). Please refer to the individual job posts for more details.
