WikiFarmer - Commercial Director

Who we are:

Wikifarmer is a global platform with the mission of empowering farmers by educating them and offering them access to the open market to sell their products at fair prices.

The Problem We Are Solving:

Most farmers in the world still cultivate their fields with techniques learned from experience or taught by their ancestors, leading to non-optimum practices in terms of yield and regard to the environmental impact. Farmers produce the most valuable part of the food supply chain, but they are the ones getting the least value out of it.

How we are fixing this:

Wikifarmer is building both an educational platform and a digital Marketplace. On one side of our Platform, producers can tap into and update their agricultural knowledge and practices and on the other side they can upload their products for free, gaining immediate and direct access to domestic and international markets.

What we are looking for:

Having recently secured a new round of funding from Point Nine (Revolut, Delivery Hero, Typeform) we are starting to build our Sales Leadership team - central to those hires will be our new Commercial Director In close collaboration with the Founders, you will own and drive our sales and business development strategy and execution in Europe. You will be responsible for the development of sales in the whole region and the management of the sales team, contributing to the growth of Wikifarmer.  You will utilise your Business Development and Leadership skills to ensure that we build a strong local presence and long term relationships with local food processing units, importers/exporters and retail customers. 


As the Commercial Director in the company, your key responsibilities will be:

  • Sell the platform’s food and agricultural products to customers in the food sector (Food Processing Units, Food Wholesalers, Major Retailers, Hotel Chains) across all countries
  • Manage you own local P&L, trying to maximize profitability, growth and target achievement
  • Lead a high potential sales team to jointly achieve your targets, across different countries
  • Acquire new accounts, by sourcing new products on demand with the help of the supply department
  • Develop strong relationships with customers ( owners, supply and purchasing directors) in order to upsell and cross sell
  • Represent Wikifarmer in the major commercial exhibitions in Europe
  • Utilize our CRM to effectively manage and activate incoming leads  
  • Own the customer retention strategy to ensure customer loyalty
  • Collaborate with the Product teams to integrate customer feedback on Wikifarmer's buying platform
  • Educate and evangelize Wikifarmer's digital solution to the market
  • If remote, travel up to 35% of the time. All expenses will be covered

Key requirements 

  • You have 10+ years of sales experience and a successful commercial track record within the Food Wholesale industry 
  • You have a strong network of decision-making Agri- Food Product Buyers
  • You have financial and business acumen, being very literate in calculating margins and profitability
  • You have impactful communication and presentation skills
  • You are comfortable in negotiating with a long term relationship mindset
  • You’re an entrepreneur at heart and you’re not afraid to build everything from scratch
  • Excellent knowledge of Italian and English language

If you would be interested in chatting with us please send us an email at: (Ilias Sousis, co-founder)

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