As Commercial Director of YouGov Sport UK, you will oversee a Commercial team responsible for identifying, qualifying, and closing new business opportunities within the sport sector to achieve ambitious growth and sales goals in 2024 and beyond.
The successful candidate will be highly motivated, specifically adept at selling market research and analytics tools, and be capable of aligning these products to meet the marketing objectives of sport and sport-adjacent organizations of all shapes and sizes. This role will report to the Head of YouGov Sport UK.
Here's a breakdown of what you'll do (not all of it, just the important stuff):
- Create strategic outreach plans to connect with and acquire new business partners for YouGov Sport
- Identifying potential clients and their decision makers through research and making proactive, out-bound reach-outs by phone, email, LinkedIn & networking
- Securing sales & discovery meetings with qualified prospects and delivering compelling presentations and proposals
- Synthesizing data and align a potential client’s needs with YouGov products/services
- Draw on previous case studies, anecdotes and personal examples where data has been used to drive decision making in marketing & sponsorship.
- Responsible for key new business areas (specific rights-holder, brand, media owner or agency sectors) and take ownership of all relevant outreach and opportunities in this space.
These are the essentials you'll need to get an interview:
- 5+ years of experience in consumer insights or market research sales, ideally specifically within the sport or sponsorship industry
- Syndicated and custom consumer research knowledge
- Proven success selling subscription services in a SaaS-based environment.
- Strong communicator and rapport builder, well-versed in active listening and a curiosity to find out the root behind consumer behaviours.
- An established history and understanding of using Salesforce to organise daily sales activity, sales pipeline projections and analyse personal sales performance.
- A passion for sports & sports business.
#LI-AQ1
Company Description and Culture
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
