The Role
YouGov is focused on accelerating its expansion in the Asia Pacific region, with Australia emerging as the primary revenue driver in the last five years. This role offers the opportunity to lead Australia through its next growth phase within YouGov's robust business platform, catering to both local and international clients in need of research solutions. Leveraging flagship products like BrandIndex and Profiles, the emphasis is on product-driven growth supported by a highly regarded online panel established over a decade ago.
Recognising further growth potential in the Australian and New Zealand markets, we seek a leader with a strong commercial focus to develop the business in line with our entrepreneurial culture. Key responsibilities include elevating YouGov's profile in the Australian market by leveraging research capabilities and unique selling points to unlock new business opportunities.
Reporting to the APAC CEO in Sydney, this role involves leading an experienced team across Australia and collaborating closely with our APAC regional leadership and functional counterparts. With a track record of steady growth over the past 5 years and ambitious projections for the future, this position offers the chance to lead all aspects of the business, expand research solutions, broaden the client base, increase market presence, challenge the status quo, and explore new sectors.
What will I be delivering?
The successful candidate will work with the APAC regional management team to implement YouGov’s global growth strategy within the unique context of the APAC region. You will lead an experienced management team in Australia to uphold and continuously elevate the visibility, credibility and reputation of the Australian business and deliver ambitious growth.
You will take the lead in identifying and growing key target sectors and key clients to develop strong business relationships in Australia, as well New Zealand as an identified potential growth market. Broad responsibility and authority will be given to you for the local business, and you will take the initiative in building the business’ performance in both short and long-term.
As the Australia General Manager (GM), you will have direct management responsibility for all the country-specific aspects of the business including new business teams, research & client services teams and partnerships. You will manage your own P&L.
Qualifications
What do I need to bring with me?
Demonstrated knowledge and experience
- We seek a business innovator who can leverage their client-facing expertise and distinctive approach to craft a winning strategy for YouGov Australia, demonstrating a pragmatic, hands-on approach to driving success.
- A strong local network is advantageous, along with experience in one or more of our core sectors, such as Financial Services, Media/Advertising/PR Agencies, Public & Polling, Sports, Travel & Entertainment, QSR, FMCG & Retail.
- The ideal candidate will bring a track record of managing successful, sales-focused business units in market research or marketing services, possessing a solid grasp of online methodologies. Experience in environments emphasising creativity, innovation, business development, managing complexity and providing leadership will be valued.
- A comprehensive understanding of ethical, legal and regulatory requirements relevant to operating a data and insights business in the Australian market is essential.
- Preferably with experience in post-acquisition or merger reformation, you should excel as a people leader, capable of elevating high-performing individuals and teams to new heights of success.
Technical skills and qualifications
- Irrespective of your career trajectory, the ideal candidate will showcase solid business development skills with a proven track record of achievements, alongside adept strategic planning capabilities.
- The successful candidate should possess a Master's Degree or equivalent life experience and must exhibit native-level fluency in English, coupled with eligibility to work in Australia.
Behavioural competencies
- As GM, you will embody a dynamic and capable leader, demonstrating exceptional drive and enthusiasm to contribute to business growth, foster team engagement and make a tangible impact.
- We seek a GM who possesses robust leadership abilities, sales experience and a distinct entrepreneurial mindset, evidenced by strong execution skills.
- Effective communication skills at the C-level are imperative, coupled with innate authority, charisma and credibility. You must adeptly navigate complex challenges and provide concise direction to the organisation.
- The incoming GM will foster an inclusive culture to unify our teams, prioritising teamwork and leveraging research expertise to support clients and internal stakeholders in achieving objectives and creating career-defining opportunities for all.
Company Description and Culture
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
