Looking for a new Product Marketing challenge?
Do you have experience planning and executing global marketing campaigns, and enjoy copywriting a range of assets; from strategic solution-led messaging to building case study narratives? If so, then look no further. We have an exciting opportunity for a B2B Product Marketing Manager to join YouGov – the global research data and analytics group.
As the B2B Product Marketing Manager, you will focus on our portfolio of subscription data products and research solutions that serve clients across a wide variety of sectors. Acting as the ‘voice of the customer’ within the marketing team, this role will own the development of benefit and solution-led product messaging to enable sales teams and contribute to increased win-rates/related revenue globally.
You will be joining our already successful team of 5 in our London office and our wider global marketing team of over 65. The Global Head of Sector & Product Marketing has created a fun and professional atmosphere with great benefits and plenty of opportunities to develop your skills.
This is a hybrid role, so individuals must be able to commute to the London office at least 2-3 days a week.
Hours: We are open Monday- Friday 9am-5.30pm (some flexibility can be offered)!
What will I be doing day-to-day?
- Own and develop positioning and key messages for YouGov’s suite of products and solutions
- Support global sales teams by creating a playbook of consistent product marketing and enablement materials
- Engage with regional marketing teams to execute benefit, solution and use case-led communications and campaigns
- Coordinate with product, local marketing and sales teams to plan and effective go-to market plans for new products, features and enhancements
- Regularly monitor the competitor landscape, analysing potential opportunities to continuously differentiate YouGov’s value proposition
- Identify opportunities to increase revenue per product, with detailed reporting across the client journey, utilizing data-led insights to inform future strategies
- Work closely with social media, PPC creative and marketing automation teams, to implement and optimize successful messaging across organic and paid media campaigns
- Continuously optimize and personalize the B2B website and Platform journey for YouGov’s prospects and clients
The real essentials you need to get an interview:
- 3+ years working in B2B Product Marketing
- GTM: Experience planning and executing global go-to-market strategies
- Storytelling: Fluency in English, with customer-centric copywriting skills that showcase brevity
- Data-savvy: Confident producing monthly reports and identifying key learnings to optimize efficiencies
Behavioural competencies:
- Adaptability: Happy in hands-on, fast-moving environments and pivoting according to strategy
- Collaboration: Working cross-functionally, with a focus on stakeholder management
- Analytical mindset: Strategic thinker who looks to drive measurable impact
It would be great if you had experience in the below, but we’ll support you if you don’t:
- Nurture marketing and audience segmentation
- Competitor analysis
- B2B SaaS
- Market research products
We offer some brilliant benefits and perks at YouGov, some of which include:
- In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday. In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing
- You will also have the option to work abroad for up to 30 days in a calendar year
- We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career
- Auto-enrolled pension scheme
- BUPA Private Medical Insurance
- Health Cash Plan
- Cycle to work scheme
- Employee Assistance Programme
- Workplace Savings Plan
- Eyecare Vouchers
- Annual Season Ticket Loan
- Corporate Gym Membership Discount
Company Description and Culture
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
