Brand Marketing Graduate

At a glance: 

• Location – London, United Kingdom 
• Start Date – August 2025 
• Contract Type – 12 months Fixed Term Contract
• Working Arrangement – Hybrid

Here’s a summary of the role:

Are you excited by learning how people really connect and engage with a brand? Interested in solving some of the knottiest problems in marketing? Join us in shaping the YouGov brand as we redefine what it means to our customers, panel members, employees, and the public – crafting compelling stories within a strong strategy is the heart of marketing and what you’ll learn working within our brand team.

As the Brand Marketing Graduate, you'll be at the forefront of expanding our brand's reach and impact, both externally and internally. You'll learn the skills needed to develop a brand strategy, craft and manage compelling campaigns, and enhance the customer experience.

We’re looking for natural storytellers who can weave data and narrative together to showcase reality. This is the perfect opportunity to kick-start a career in brand marketing, working collaboratively to grow your skills within a global marketing team!

Here’s a breakdown of what you’ll do (not all of it, just the important stuff):

• Brand consistency: Engage with brand consistency initiatives, ensuring our message resonates across all platforms
• Content creation: Collaborate with our creative, editorial and social team to build compelling content that really tells our story – whether it’s social content or long form thought leadership
• Education and communication: Support internal brand education efforts to align the entire organization with our new positioning through workshops and training
• Campaign development & execution: Contribute to the development of brand campaigns that engage customers and shift perceptions
• Elevate the brand experience: Assist in implementing the brand across various touchpoints in the customer journey. Help identify opportunities to upgrade key elements of the brand experience
• Measurement and success: Learn how to monitor campaign and brand performance metrics that drive learnings and improved performance in the future
• Enhance our brand tech stack: Support the management and improvement roadmap of our online brand portal, keeping it up-to-date and user-friendly

These are the essentials you’ll need to get an interview:

• A degree in Marketing, Communications, Business, or a related field
• Strong written and verbal communication skills (any experience educating or training is a plus!)
• Basic understanding of branding principles and digital marketing concepts
• Ability to think creatively and analytically
• Excellent attention to detail and organizational skills
• Enthusiasm for learning and adapting in a fast-paced environment

It would be great if you had these to, but we’ll support you if you don’t:

• Proficiency in Microsoft Office suite and familiarity with digital or brand asset management (Miro experience goes a long way!)
• Familiarity with design software (e.g., Adobe Creative Suite)
• Knowledge of data analytics and its role in brand measurement
• Previous internship or project experience in marketing or branding

What to expect from the hiring process:

• Call with Talent Partner
• Assessment/Practical Interview
• Final Interview with the hiring team

Graduate Programme Overview:

Our Graduate Programme is designed to accelerate your career and provide a comprehensive foundation for success. Here's what you can expect:

• 12-Month Development Programme: A structured programme featuring role-specific training and professional skills development to equip you for success.
• Real-World Experience: Engage in meaningful tasks and projects, gaining hands-on experience from day one.
• Exposure to Senior Leadership: Benefit from direct interactions with our CEO, graduate sponsor, and functional leaders, offering invaluable insights and mentorship.
• Comprehensive Support System: Enjoy continuous guidance from the People Experience and Development team, as well as your dedicated line manager.
• Pathway to Promotion: Successful completion of the programme can lead to a permanent role and promotion, contingent on your performance.
• Graduate Alumni Network: Stay connected with your cohort and join a vibrant community of programme alumni to support your long-term growth.

Our programme offers an incredible opportunity to build your skills, expand your network, and shape your career in a supportive and dynamic environment.

What can we offer you:

We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.

• A cohesive, fun, inclusive and supportive team environment.
• From day one, you'll have the opportunity to engage with our fast-paced, innovative teams and make meaningful contributions. We encourage innovative thinking, and when combined with our collaborative culture, it creates an enjoyable and inspiring experience for all.
• A good work-life balance. Because we all work better when we are rested. Your wellbeing is as important to us as your career growth. Access curated resources for your physical, mental, financial, and social wellbeing at your convenience, anytime, anywhere.
• Exclusive LinkedIn Learning license offering unlimited access to a vast library of high-quality, expert-led training courses that are designed to elevate your skills and foster continuous growth.
• An extra day off to celebrate yourself – enjoy an additional day to relax and celebrate your birthday.

Ready to take the first step? Apply now and be part of our next generation of leaders!