Our Story
Remaking the way we make families.
Gaia is bringing value-based care to fertility. We focus on improving outcomes for our members through better care and end-to-end support, and believe they should only pay us if successful. We take on the risk so that our clinic partners get paid regardless of outcomes.
Our founder, Nader AlSalim, experienced the challenges of IVF firsthand as he and his wife went through 5 rounds of treatment to conceive their son. He created Gaia to give others the experience he wished he’d had. Today, a Gaia baby is born every 2.6 days, and with an NPS above 80, our Members feel taken care of at every step of their journey.
Our Company Values
Because we’re building in an extraordinarily complex space, we need to be unapologetically demanding and single-minded in the pursuit of our goals, while going out of our way to support people. Four values drive everything we do at Gaia:
Them, not you: Do right by our members, be kind, and take one for the team.
Drive or get out of the way: Identify problems, take initiative, and step out of your lane.
When in doubt, be brave: It’s the only way to bring about change.
Be extraordinary at what you do: Pursue your craft with excellence and seriousness.
The Role
As our brand designer, you will be core to delivering the Gaia brand and communicating a proposition that gives anyone who wants to have a family the best chance at parenthood, with the agency and support they deserve. This is a Fixed-Term Contract (Parental leave cover).
We are looking for an ambitious and empathetic designer with a passion for change & ability to translate a complex product and highly emotional concepts into compelling visual language. Your portfolio will display experience working across different channels, online and offline. You love bold ideas, and pushing the boundaries of what it has been done before, and have a deep appreciation for your craft (from the smallest typography detail to the overall experience of an event booth, or marketing campaign)
What you will own
- Deliver on all brand and marketing assets in partnership with a copywriter
- Be the brand custodian, maintaining consistency across our product and marketing channels
Your responsibilities
- Day to day you’ll be working across product marketing, growth, and clinic and employer partnerships – creating all the marketing assets that power our campaigns and allow us to get our brand and message out into the world: website pages, emails, digital ads, offline ads, clinic marketing materials, event materials, and whatever is needed.
- Think holistically to deliver a member journey both on and off line, that builds trust and moves people to feel empowered to take action.
- Concept and design for multi-channel campaigns in collaboration with a copywriter
- Test, learn, and iterate on concepts to make our brand relevant, relatable and inspirational to our audience.
- Collaborate with people across all levels and departments to get requirements for a brief to ensure all creative output delivers on the needs of the business.
- Act as brand custodian, having a deep understanding of our brand personality and tone of voice, you maintain consistency and foster an active dialogue with the team to enable our vibrant presence across all channels.
You’ll be great if
- You’ve worked in a design role in a fast-paced environment, and are comfortable working collaboratively with team members
- You’re self-reliant when it takes to any design task, know when to move fast and when to stop and ask questions to move a project along
- You’re passionate about creating an experience with design and those moments of delight that make people fall in love with a brand
- You strive for impossible high standards whilst being able to deliver to the brief
- You see projects through from development to launch, and are accommodating to feedback throughout the whole process to deliver the best solutions
- You’re passionate about purposeful detail, and figuring out new ways to elevate the brand
- You have experience working with marketing teams, producing artwork from owned digital channels to off-line campaigns.
- You understand performance KPIs and how to leverage research to understand what is and isn’t resonating about your work, and use this feedback to inform your work.
Skills and experience
- 4+ years experience working in an in-house creative marketing role
- Fluent in Adobe creative suite (InDesign, Photoshop, Illustrator) and Figma
- Bonus points for animation skills and video editing
- Experience in conception and creation of creative campaigns: online/offline ads, landing pages, emails, printed collateral
- Experience setting up artwork for print
- Experience liaising with external suppliers and creative professionals, such as printers, photographers, videographers or animators
Working at Gaia
You’ll work with a super talented and collaborative team that together always aims to produce the best results. You’ll get challenged and get the opportunity to challenge back. You’ll get the amazing opportunity to influence how our brand develops as we grow in the US, and leaves its mark in the fertility industry.
Diversity and Inclusion
At Gaia, we believe diverse and inclusive teams make better products, more successful businesses and help us to be better people.
Gaia counts 38 employees spanning 10+ different nationalities. Gaia’s board of directors is composed of founder Nader AlSalim and 2 women — from Kindred Capital, Leila Zegna and from Atomico, Terese Hougaard. Women are also well represented at the company’s C-suite level (COO, CMO, Chief of Staff) and within Gaia’s data and engineering team, a traditionally male dominated field.
We strive to create an organization that welcomes people and does not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.
If you’re eager for a challenge, want to hit the ground running and you're ready to make an impact on other people’s lives, apply!
We aim to respond to all applicants within 1-2 weeks. There is no deadline for the application, the role will be live until filled.
