Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~450 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.
About the role:
As the Marketing Operations Manager you’ll be responsible for the entire marketing operations function, including HubSpot, Integrations, Website Operations, Process Optimization, and Reporting. This is a foundational role for the marketing organization, and you will work closely with different marketing stakeholders regularly. You’ll have the unique ability to bring your operational visions alive in this role!
What you’ll do:
- Primary admin for our HubSpot instance, working closely with RevOps, Sales Ops and CS Ops regularly
- Data hygiene and management, including deduplication, and ensure compliance regulations are followed (GDPR, CAN-SPAM)
- Design, implement, and optimize marketing operations processes
- Own & communicate the marketing to sales handoff processes, including notifications, data insights, and regularly monitor key reports to track performance and proactively catch potential disruptions
- Manage MarTech stack integrations (ie Zoominfo, 6sense, Salesloft etc.), including monitoring for performance outages
- Understand the tech stack/ how everything works together and identify potential gaps and/or overlap that can be streamlined
- Partner closely with the website development agency managing all operational updates
- Own reporting & data analysis for the marketing team, partnering closely with key stakeholders to ensure we’re delivering the important insights, so every department is enabled to make decisions to improve results
- Enable marketing & sales HubSpot users on all marketing ops-related processes, this may include trainings and/or video recordings
Your experience:
- 2+ years of experience in marketing operations at a B2B organization
- HubSpot Marketing & CRM experience required
- A proven track record of enabling data-driven decision making
- Understanding the marketing funnel and how marketing & sales processes impact overall success
- Thrive in a team environment (you will work consistently with multiple departments) and you should enjoy collaboration
- You’re resourceful, detail oriented, and organized - while juggling multiple projects and/or deadlines
- Excellent communication skills, both written and verbal
- Demonstrated ability to build relationships with internal stakeholders
- You’re curious – always wondering what could be improved and how things are working
For those applicants in the NYC area, the base salary range for this role is $70,000 to $85,000. The salary offered will be based on experience, role, and location.
