Who We Are
Spread Group is a renowned global provider of customized apparel and lifestyle products, distinguished by our commitment to made-to-order technology. Our core business model revolves around producing precisely what our customers desire, precisely when they desire it. As pioneers in this space, we combine sustainability with on-demand personalization, enabling individuals and businesses to express their unique identities through bespoke creations. Join us to be part of a global leader in the exciting world of personalized apparel and lifestyle products!
As we continue to expand our horizons, we are seeking a talented and driven individual to join our dynamic team as the Head of Brand Management (f/m/d) and drive innovation forward. The role is full-time and offers the flexibility to work on-site at our Berlin office or remotely within Germany.
What You´ll Do
- You lead the brand team which includes content, design & photography
- You develop a strategic brand positioning for all global D2C business units
- You develop a creative and key messaging funnel strategy based on the strategic positioning and ensure its activation across all touchpoints and markets
- You close collaboration with the performance marketing & Social Media team, as well as all other teams across the customer journey to ensure a consistent brand strategy across all customer-facing touchpoints
- You own the brand campaign calendar from planning over concept development to execution - either with the internal team or by partnering with external freelancers
- You follow up on KPIs, report on success to management and iterate to maximize the impact of initiatives
- You do a long term brand planning and definition of KPIs to measure success of initiatives
What You´ll Bring
- You have a (University) Degree in business administration, marketing, communications, communication design, advertising or something comparable
- You have 6+ years of experience in brand management or marketing, preferably in the fashion industry, at an e-commerce, D2C brand or agency
- You have deep strategic brand marketing experience
- You have experience in building and leading a team
- You are a great communicator, who can understand, align and inspire stakeholders from different fields
- You are results-driven and have strong project management and stakeholder management skills
- You know how to manage creative projects and have worked with time- and budget-constraints
- You are an excellent team player, you have hands-on mentality and a collaborative spirit
- You have a strong creativity and you are always up-to-date with regards to the latest consumer trends
- You have cross-media thinking as well as strong visual imagination and implementation skills
Why Should You Join Us
- Flexibility & Trust: Enjoy flexible working hours and remote work options within Germany, all based on mutual trust, ensuring a healthy work-life balance that suits your needs.
- Time to Recharge: Take advantage of a generous 30 days of holiday, and relish family-friendly working policies that cherish your precious moments with loved ones.
- Transparency & Growth: Attend regular General Assemblies (GAs) to be part of our vision, knowing you contribute to a bright future. Benefit from our in-depth onboarding program and visit production sites in the Czech Republic to deepen your understanding of our operations.
- Learn & Excel: Elevate your skills with German and English language courses, interdisciplinary workshops, and training, empowering your professional growth.
- Perks That Delight: Enjoy the convenience of using our company car, and revel in a remarkable 50% discount on all our products, along with exclusive access to irresistible discount campaigns.
- Inspiring Spaces: Work in modern offices designed to inspire creativity, boasting a rooftop terrace and cozy kitchens for breaks and after-work events.
- Celebrate Success: Join our lively company events, from invigorating hiking days to unforgettable summer and Christmas parties. Relish Fridays with refreshing drinks, making every moment memorable.
- Be You & Belong: Embrace a warm and inclusive atmosphere where authenticity is celebrated, with no dress code to limit your self-expression. Bring your four-legged friends along for an uplifting work environment.
- Discover Spreadster Life: Connect with team members through our unique "Meet-a-Spreadster" program, gaining insights into our diverse world.
Equal Opportunity Employer
We value diversity at Spread Group. We are proud of and continue to encourage the increasing diversity of our company culture and community. Your skills, talents, and experience are our focus no matter your age, ethnicity, religion, national origin, gender, sexual orientation, marital or disability status.
You can find our data protection information for applicants here / Unsere Datenschutzhinweise für Bewerber findest Du hier: https://www.spreadgroup.com/data-protection-applicants/