Senior Social Media Manager

About Townhouse

Join the world’s fastest-growing nail salon brand—Townhouse! We’re transforming the nail care industry with cutting-edge design, luxury service and a commitment to excellence. This isn’t just a job; it’s your chance to be part of something bigger.

Ready to make your mark? Join the team that’s setting new standards and delivering unforgettable experiences. If you're passionate about beauty, creativity and raising the bar, we want you at Townhouse. Let’s build the future of nailcare!

About the Role

Are you a passionate social media expert who understands the power of storytelling, community building, and can balance creativity and data-driven growth? As our Senior Social Media Manager, you’ll be responsible for shaping our brand’s voice and driving engagement across multiple platforms. You’ll create content that brings Townhouse to life, while fostering a vibrant and loyal community.

This is a hands-on role where you’ll need to use your creativity, dive into the data, and directly influence the direction of our social media presence. And as a leader, you’ll guide a small but passionate team to execute cutting-edge campaigns, all while delivering an exceptional community experience.

Key Responsibilities

Develop & implement Social Media Strategy
From planning to execution, you’ll develop and own our social media strategy across all platforms, ensuring alignment with broader marketing & customer service objectives and delivering a seamless brand experience.

Content Creation:
Produce and curate high-quality, visually appealing content (photos, videos, and graphics) that align with the brand’s tone and values. Collaborate with the marketing team to maintain consistency across all touchpoints.

Drive Growth:
You’ll lead growth across platforms by developing data-informed strategies that increase engagement, expand our audience, and drive measurable results. You’ll continuously analyse and optimise content to ensure maximum impact.

Content Creation:
Produce and curate high-quality, visually appealing content (photos, videos, and graphics) that align with the brand’s tone and values. Collaborate with the marketing team to maintain consistency across all touchpoints.

Foster an Engaged, Loyal Community:
You’ll cultivate a vibrant and dedicated community, engaging thoughtfully with followers, and turning them into loyal brand advocates. Your approach to community management will reflect our commitment to exceptional service and connection, ensuring we stand out against the competition.

Set Trends & Inspire:
You’ll stay ahead of social media trends and beauty industry developments, incorporating them into our strategy while ensuring everything we do is on-brand and aspirational.

Track & Report on Performance:
Regularly monitor and analyse social media performance, using data to track progress against KPIs and campaign objectives. You’ll produce detailed performance reports for the wider business, turning insights into actionable recommendations to optimise strategies.

Lead, Inspire, and Mentor:
As the leader of a small but talented team, you’ll mentor and guide the Social Media and Community Coordinator, ensuring they have the support and inspiration they need to deliver exceptional work that aligns with our high standards.

Cross Collaboration
you’ll be at the heart of cross functional efforts, working closely with marketing, customer service and creative to ensure unified messaging, enhancing engagement strategies and building strong customer relationships.

Who We’re Looking For:

Social Media Expertise:
Strong experience managing social media for beauty or luxury lifestyle brands, with a track record of driving engagement and growth.

Beauty & Storytelling Passion:
A passion for the beauty industry and the ability to tell compelling stories that resonate with diverse audiences.

Creative & Strategic:
You balance creativity with data, leveraging insights to optimise content and meet KPIs.

Design Savvy:
Strong eye for design with experience in Adobe Creative Suite or Canva to maintain a premium look across platforms.

Trend-Forward:
Naturally tuned into emerging trends in social media and beauty, keeping our content relevant and aspirational.

Leadership & Communication:
Strong leadership and collaboration skills to inspire your team and ensure a cohesive brand experience.

LOCATION:   

Our office is based in Central London and we offer a discretionary hybrid working model, based on the requirements of the role.

EMPLOYEE BENEFITS AT TOWNHOUSE:  

• Private healthcare and wellness support – Benefit from the nail industry’s first private healthcare package including free telephone / video GP appointments and treatment in private hospitals if there is a long wait on the NHS. 
• Shopping discounts - a range of discounts on some of the largest brands to save you money every day. 
• Birthday Pamper Party: During your birthday month, bring a friend for a free signature manicure/pedicure and a glass of bubbles! 
• Social Budget - Every month your manager gets a budget to spend pampering you and your team. Expect treats, lunch at work or a night out – to be agreed with your manager! 
• Holiday on us: An extra day paid holiday on your annual allowance for every whole year you have been with Townhouse - up to 5 extra days! 
• Employee Discount: 75% discount on treatments 
• Interest free advance - To cover you for any emergencies and to avoid interest costs, we will provide up to a £50 advance for every day you have worked for us in a month. 
• Refer a Friend: Earn up to £550 for every successful hire you introduce to Townhouse.