Chief Marketing Officer

WHO WE ARE

Virtex is built on a passion for esports and its biggest moments. Having been a part of it as competitors, organisers and fans, we cherish the unique atmosphere of a live show. We choose the stadium over the stream every time. With Virtex Stadium, we are building a platform that combines the best of both worlds: to create the most exciting experience in esports and bring you much closer to the game.

Just like our favourite teams, we know it takes different types of skills to win and while Virtex Entertainment is headquartered in London, UK, we support fully remote team members all over Europe and the UK so you can work wherever you work best!

The Chief Marketing Officer will lead the strategic development and execution of Virtex's B2B2C go-to-market. Your goal is to position Virtex as a leading technology provider for live immersive entertainment in our key industries, esports and sports. Furthermore, you will lead the development and implementation of strategies to reach and attract end users to our immersive experiences, often with partners and clients.

Responsibilities: 

• Setting strategic vision, company goals and execution plans as part of company leadership.
• Develop and implement marketing strategies to help position Virtex with target B2B partners and clients in our key industries. 
• Develop and implement marketing strategies for our applications and experiences targeting (clients') existing audiences and help growing new audiences. 
• Build, lead and mentor the marketing team for high performance, fostering innovation and collaboration.
• Conduct market research to identify trends, refine positioning, and analyse competition.
• Manage brand consistency and resonance across all channels and interactions.
• Collaborate with internal and external stakeholders to effectively execute marketing and launch strategies.
• Identify Marketing’s data needs and develop data acquisition strategies.

Ideal Experience: 

• Minimum of 10 years of experience in marketing (B2B2C, B2C, B2B), with a proven track record in building and growing brands, preferably in the gaming, sports or entertainment industry.
• In-depth knowledge of the gaming industry, specifically live esports/ live gaming and market trends. 
• Demonstrable experience in developing and executing successful go-to-market / B2B2C (including growing user bases)strategies and experience with marketing analytics tools. 
• Bachelor’s degree or higher in Marketing, Business, or a related field. An MBA or another relevant post-graduate qualification is preferred.
• Strong leadership and organisational skills.
• Exceptional analytical and problem-solving skills.

It would be extra awesome if you have (pluses/ bonus skills)

• Thorough knowledge of marketing principles, brand, product and service management.

VISION & MISSION

 

The future of live entertainment is immersive, interactive, and accessible from wherever, whenever. Say goodbye to the limitations of 2D screens. There is a better way.

 

Imagine if you could only ever watch football matches on TV and never experience a real-life stadium. What if the stadium came to you? This is the vision that Virtex Stadium delivers.

 

Our mission is to bring the intense excitement and joy of a live event to every fan around the world. We do it by partnering with publishers, organisers, teams, brands and creators. Together we build previously impossible experiences, with endless creative opportunities.
 
We bring esports fans closer to the shows, games and teams that they love. By bringing the true feeling of a live event into a virtual world, Virtex Stadium aims to be home to the most memorable and unique events in gaming.