At Finyard, we’re a global team of engineers, data scientists, marketeers, and financial experts, passionate about technology and innovation. We’re all about bringing revolutionary software services to people all around the world, and have been since 2018.
Our mission is to innovate by launching modern software solutions in the FinTech space, giving users around the world simpler and quicker ways to transact and manage their investments. We are committed to ensuring every product we release is in service of our users, so that as we grow, so do they.
How you are going to impact 🛠
- Develop and execute comprehensive SEO strategies to increase organic search traffic and improve search engine rankings.
- Conduct thorough keyword research and analysis to identify target keywords and optimize website content accordingly.
- Perform on-page optimization, including meta tags, URL structure, keyword placement, and internal linking to enhance website visibility and crawlability.
- Optimize website content and landing pages to improve user experience, engagement, and conversion rates.
- Conduct competitive analysis to identify industry trends, benchmark against competitors, and identify areas for improvement.
- Stay updated with search engine algorithms, industry best practices, and SEO trends to ensure the implementation of effective strategies.
- Monitor and analyze website performance using SEO tools and analytics platforms to identify areas of improvement and provide actionable insights.
- Collaborate with content creators, developers, and designers to ensure SEO best practices are integrated into website design and development processes.
- Drive off-page optimization strategies, including link building, guest blogging, and influencer outreach, to improve website authority and visibility.
- Develop and present regular reports on SEO performance, including rankings, traffic, conversions, and other key metrics, to stakeholders and management.
- Stay informed about the latest digital marketing trends and technologies to provide innovative ideas and recommendations for continuous improvement.
Discover your Fit 🪄
- Bachelor's degree in marketing, communications, or a related field.
- Experience in Crypto or Forex industry is a must.
- +5 years of experience as an SEO Manager or similar role, with a strong track record of improving organic search rankings and driving website traffic.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficient in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Moz, or similar tools.
- Strong analytical skills with the ability to analyze data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams and present SEO strategies and reports to stakeholders.
- Up-to-date knowledge of the latest digital marketing trends and technologies.
- Strong organizational skills and the ability to manage multiple projects and priorities in a fast-paced environment.
- Attention to detail and a commitment to delivering high-quality work.
- Certifications in SEO and digital marketing are a plus.
