Flipdish is looking for an ambitious, highly motivated and experienced Chief Marketing Officer (CMO) to help Flipdish scale to the next level. We have recently been declared the latest Irish tech unicorn, and our Chief Marketing Officer will help us grow far beyond that.

The CMO will be a public advocate for Flipdish and will help grow their brand, to help with acquiring both customers and talent. Ultimately, the marketing function is currently underperforming, and the marketing opportunity is huge. You’ll join us in an incredibly exciting phase of transition and growth, as we rapidly expand our teams in Dublin, London and across the globe. 

What You’ll Do:

  • Assessing, buildIng and growing the  marketing  team  significantly.  Headcount  is  currently around 10 people, but with the expectation and support for it being considerably larger (c30-40 FTEs)
  • Defining  and  executing  a  marketing  strategy,  with  a  particular  focus  on  developing  an ambitious international GTM strategy for Flipdish and its products.
  • Aligning all aspects of the marketing plan, including messaging, content, events, and product marketing, around the go-to-market strategy
  • Creating and leading an agile marketing plan,which marries instinct and data in its approach to testing new initiatives and ideas.
  • Lead on the build of Internal tools and external technologies to Improve marketing performance across  CRM  marketing  automation,  web  analytics,  social  media  management and customer data platforms
  • Ensuring  a  “test  and  learn”  culture,  where  different  marketing  initiatives are trialed, measured, and scaled.
  • Building  a  data driven  demand  generation  engine  and  working  together  with  the  sales organisations (and the rest of go-to-market) to drive organic growth
  • Manage external marketing partner and supplier relationships and deliverables.
  • Working  closely  with  the  rest  of  the  executive  team  to  ensure  that  the  customer  is  at  the centre of company and product strategy.
  • Leading by example, demonstrating the ability to deliver the “big picture” whilst being in the details, being hands on, and driving commercial results.
  • Testing different media strategies against different customer segments to optimize CAC and deliver the right ROI per channel. Embrace new channels to step change customer acquisition.
  • Optimizing conversion funnels, driving improvements in ROI and ensuring high performance in the channels that work.
  • Working  with the customer  Success  team  to  ensure  that  current  customers  become evangelists  for  the  product  and  remain  a  consistently  strong  base  from  which  to  grow.
  • Engage our customers understand their concerns, marketing will play a key roll in upselling new products to these existing customers.
  • Be a strong external voice/evangelist for the brand, delivering that message to key stakeholders (peers, customers, partners).
  • Define the employer and employee brand.

 

Candidate Profile

About You

  • Be  an  experienced  B2B  SaaS/Marketplace marketing  leader,  with  demonstrable  success in defining customer and marketing strategies in high growth, high volume businesses, whilst still  being  execution focused. Flipdish’s  customers  are  mainly  owner  operated  businesses, although they do sell to some large chains.
  • Have  previously  been  part  of  a  fast  growth  journey,  ideally  having  witnessed  the  c$25m to $100m ARR journey. They will therefore be excited by the prospect of being able to build a team, marketing organisation, processes, and strategy from a relatively greenfield state. They will demonstrate a clear understanding of what it takes to work in a scale-up environment and will  combine  the  ability  to  think  strategically  and galvanize a  group  around  a  vision,  with  a hands-on, agile, and applied approach.
  • Demonstrate  a  comprehensive marketing  skillset,  ideally  with  strong  capability  in brand  or product marketing, but with broader experience managing across the marketing spectrum.
  • Experience with SME customers is essential. Additionally, experience marketing to Restaurants  or  Hospitality,  or  with  empathy  with  the  customer,  would  be  helpful  but  not essential.
  • Will have had responsibility for marketing budgets greater than £10m.
  • Have previously managed teams upwards of 30+ FTEs, ideally across multiple geographies. Have experience in delivering international marketing programmes.
  • Have experience leading and building scaled, global marketing teams, with proven previous success delivering against targets and budgets.
  • Have a good understanding of and experience In the use of a variety of marketing technologies and their effectiveness in B2B marketing, including CRM, marketing automation, web analytics, social media management and customer data platforms.
  • Able to be both in the detail at a deeply granular and tactical level, whilst also being able to think  strategically  and  see  the  “big  picture”.  Will  be  adept  at  operating  in  a  growth environment with limited infrastructure and processes.
  • A team player, someone who can successfully collaborate cross-functionally with all levels of management.
  • High  energy,  agile  and  fast  moving,  able  to  react  quickly  and  pivot  as  appropriate,  whilst moving  at  pace.  They  will  combine  a  strong  level  of  data  literacy  with  instinct  and  will  be unafraid to test ideas, make decisions and fail fast. 

Benefits

Too many to list on this job post! We are a growing startup that understands that only amazing incentives will attract the best talent. Some of our benefits include:

  • The ability to work from anywhere
  • 30* days of annual leave
  • Equity given to all employees
  • Healthcare for UK, Irish, French, Spanish, German and US employees

We also provide unparalleled opportunities for growth and development. If you are smart, ambitious and hard-working, we will do whatever it takes to convince you to join the Flipdish rocket ship!

* 25 days of annual leave, 4 summer Fridays off, St Patricks and Good Friday are holidays for all employees.

 

About Flipdish

Flipdish is a hyper growth technology company (3rd in the 2020 Deloitte Fast 50) who puts hospitality brands of all sizes in control of their business growth with a digital ordering and marketing system that builds brands, grows profits and turns customers into regulars.

With a branded website, app or self-service kiosk, powered by Flipdish’s world-class technology, hospitality brands can directly accept digital orders without having to list on aggregator platforms, at a lower cost and with more control over the customer experience.

Started in 2015 by technology entrepreneurs James and Conor McCarthy, Flipdish is headquartered in Dublin with a team of 280+ digital food retailing enthusiasts, 7000 clients across 25 countries with teams in the UK, Spain, France, Germany, Ireland, Italy and the US.

 

Flipdish Mission Statement: To help restaurants flipping thrive.”  

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