Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~450 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed.
We are seeking a dynamic and experienced Product Marketing Manager to join our team. The ideal candidate will be responsible for driving the success of our products in the market. This role involves working closely with the product management and sales teams to understand our products, market, and competitors and then translating this knowledge into effective marketing strategies. As an expert in your field, we will look to you as we craft gaming-specific content and messaging to support marketing and sales.
In this role, you will focus on growing adoption and market traction in the Gaming vertical.
"Be the voice of Optimove in the market, and the voice of the market in Optimove"
Responsibilities:
- Function as the window to the Gaming industries, gathering market requirements, intelligence, and customer insights to influence current and future capabilities.
- Engage in the development and execution of go-to-market (GTM) strategies for Optimove.
- Collaborate with cross-functional teams to drive critical initiatives, increase market awareness, accelerate growth, and enterprise-wide adoption.
- Manage verticalized product releases.
- Develop and deliver thought leadership across the industry.
- Facilitate product enablement and relevant content tied into our value proposition for Gaming.
Requirements:
- Deep expertise in the Gaming industry, preferably coming from an operator background.
- Passionate about the Gaming industry, technology, and innovation.
- 3-5 years of experience in a Product Marketing role.
- Proven experience in CRM marketing strategies and their execution.
- Excellent collaboration skills to work closely with product, commercial, and partner management teams.
- An ability to process technological information and turn it into convincing “human speak” messages.
- Strong analytical and problem-solving skills.
- Must be eligible to work in the UK – we are unable to provide sponsorship at this time.
