YOUR ROLE

We are looking for a visionary Director Marketing (m/f/d) to join and lead our amazing marketing team and be part of Appinio’s future growth around the world.

In this role, you will have the responsibility to define and develop Appinio’s future marketing strategy by combining insights with creative ideas. In order to further spread the excitement across several markets and industries, you will collaborate with marketing, design, research, business development, sales and senior leadership. You will support scaling our marketing efforts to a global level to match the rocketing growth of Appinio’s products.

 

YOUR TASKS

  • Establish, evolve and implement global marketing strategy, delivering against company vision, and business goals
  • Lead, empower as well as grow the marketing team by instilling structure and processes to develop and maximize team performance
  • Own our digital messaging strategy globally, to ensure that content is aligned to Appinio’s core values and positioning
  • Create a culture of testing and optimization while driving to a long-term strategy

YOUR PROFILE

  • You have 8+ years of marketing experience in B2B tech space, plus for extensive experience in content heavy marketing organizations 
  • You have exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information.
  • You have the ability to translate technology features into business impacts
  • You have proven track record of working cross-functionally across multiple teams
  • You have strong bias for action, with roll-up your sleeves attitude and ability to manage by influence
  • You are a great writer and storyteller who seeks to do great marketing and not check boxes
  • You have deep understanding of Content Marketing to support lead generation
  • You have native English skills, German is a plus 

OUR BENEFITS 

  • Flexibility Policy - meaning you are free to take off as many paid vacation days as you need, no maximum
  • Work-from-anywhere Policy - meaning you have the chance to develop our amazing product anywhere in the world -within reason ;-)
  • Subsidized Urban Sports Club membership
  • All the hardware you need and your own MacBook
  • In case you're located in Hamburg you'll get a subsidized HVV ticket or if you're located in Hamburg or Berlin you'll get access to a mobility budget with the RYDES app
  • In case you're located in Hamburg you'll get access to our beautiful office in Hamburg's city center - terrace and BBQ included ;-)
  • In case you're located in Berlin, you will have access to our Co-Working space to get together with our fellow Appinioneers
 

ABOUT APPINIO

At Appinio, we help companies always make the right decisions through real-time market research. As the world’s largest opinion network, we collect millions of responses from consumers every day to allow our clients to turn their questions to insights in minutes. Over 2000+ companies worldwide rely on us to understand how their consumers think.
 
We started small in Hamburg back in 2014 but we’re now humbled to call the world our playground, with over +200 employees spread across 25 cities, 2000 international clients and a panel reach of 7 million, globally.
 
Appinio is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
 
 

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