Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard.
With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it.
We have more than 300 million users and customers worldwide, on our way of making the world a better place, one presentation at a time.
Unleash Your ABM Expertise: Craft Personalized Journeys for Mentimeter's Strategic Accounts
Do you possess a proven track record of success in crafting hyper-personalized Account-Based Marketing (ABM) campaigns?
We are looking for a passionate Account-Based Marketing champion to spearhead personalized marketing initiatives and events for our most critical accounts. This is an exciting opportunity to not only orchestrate high-impact campaigns but also evangelize the power of ABM across Mentimeter.
This is a 12-month employment contract due to parental leave, with a potential for extension for the right candidate.
What you’ll do
In this dynamic role, you'll leverage your deep ABM expertise to
- Craft Intimate Account Strategies: Collaborate with Sales and Account Management to identify and prioritize target accounts. Develop laser-focused marketing plans that address each account's unique needs and challenges.
- Become a 1:1 & 1:few ABM Maestro: Design and execute data-driven campaigns tailored for individual accounts and select account groups. Measure performance and refine strategies for maximum impact.
- Orchestrate Memorable Events: Design and lead customer events that foster meaningful connections with stakeholders. Deliver exceptional experiences that showcase the value of Mentimeter solutions.
- Champion Cross-Functional Collaboration: Bridge the gap between Marketing, Sales, and other teams to ensure a cohesive and integrated approach. Drive superior team collaboration and satisfaction.
- Become a Data-Driven Decision Maker: Establish key performance indicators (KPIs) for 1:1 & 1: few ABM initiatives and translate data insights into actionable strategies. Track progress towards pipeline and revenue goals.
- Own the Customer Content Narrative: Develop a strategic content plan for our key accounts, ensuring alignment with overarching marketing objectives. Increase the volume of impactful customer stories, testimonials, and logos.
- Evolve Mentimeter's ABM Approach: Share your ABM knowledge and best practices. Become an internal advocate for ABM, educating and inspiring the team to embrace its transformative potential.
Quantify your impact
What your core contributions will be during these 12 months
- Revenue & Pipeline Growth: Increased qualified leads, conversion rates, and pipeline progression (including NRR) within strategic accounts.
- ABM Campaign Effectiveness: Contribution to a significant growth in strategic account SQLs and overall pipeline contribution.
- Collaboration & Teamwork: Improved team communication, successful implementation of integrated campaigns, and elevated team satisfaction scores.
- Event Engagement: Increased event attendance, attendee satisfaction, brand visibility, and event-generated leads.
- Customer Content Strategy: Deliver a robust strategy to acquire compelling customer content from strategic accounts.
- ABM Evangelism: Measurable progress in fostering a company-wide understanding and adoption of ABM best practices.
Who are you?
You are most likely an experienced Account-Based Marketing professional with a passion for building deep customer relationships and driving growth through strategic marketing. You have a proven track record of success with 1:1 and 1:few Account-Based Marketing strategies, and identify yourself strongly with being a proactive self-starter with high autonomy and having the ability to manage multiple complex projects simultaneously. Data-driven ways of working is your bread and butter, used to working with latest analytics tools to track the performance of your initiatives.
Key Qualifications:
- 5+ years of experience in B2B paid marketing with at least 3 years of experience focused on Account-Based Marketing (ABM)
- Experience working with Salesforce, Hubspot, Customer.io and ABM technologies is highly preferred
- Experience driving marketing programs globally and working with different international markets and localization
- Experience preferably from a fast-paced SaaS organization
- Fluent in English, with outstanding verbal and written skills (Swedish it not required as daily work is carried out in English)
Are you eager to become the architect of personalized customer journeys and an ABM champion at Mentimeter?
Apply today and let us know why you would enjoy working in this role at Mentimeter!
The role will have its base in our Stockholm office and is primarily an onsite role with the opportunity to work from home twice per week. Learn more about Our Ways of Working - Guiding Principles here.
What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.
All of this comes attached with a competitive compensation and benefits package, including pension contributions. Once a year we also relocate to exciting places all over the world like Merida & Buenos Aires for our Toronto colleagues, cities in Europe (for our Stockholm colleagues), and cities in APAC (for our Sydney colleagues), paid for by us of course. Learn more about our benefits by visiting our Benefits & Perks page
Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.
Learn more about our culture by visiting our Culture page.
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