Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.
Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Associate Director - Retail Media
Your focus:
Your role is to lead a portfolio of clients within the Retail Media team, deepening our partnership with them to solve complex business challenges through a combination of Brainlabs’ products and services. You will drive strategy for your clients across the Retail Media landscape, including platforms such as Amazon, Criteo, Citrus Ads/Epsilon. Your role will be to give your clients a consistent, best in class experience. You will:
- Build strong client relationships as the day to day lead
- Produce and implement best in class strategies for our clients which cover their existing services and potential cross sell opportunities
- Work closely with content teams, retail media managers, and wider delivery teams to ensure we deliver accurate, best in class work for our clients; driving quality before work is shared with clients
Success is ultimately measured through client retention, happiness and growth.
Clients & Stakeholder Management
- Collaborate with internal teams (marketing, sales, product) to align retail media strategies with broader brand initiatives.
- Manage relationships with retailers and external media agencies to ensure campaign success and performance.
- Act as the main point of contact for retail media clients and partners, providing strategic guidance and performance updates.
- Develop and execute comprehensive sales strategies to drive revenue growth and achieve sales targets on Amazon
- Deep understanding of Amazon’s platforms, required for Vendor Central and Amazon Advertising, and desirable for Seller Central
- Accountable for all product delivery across the portfolio, ensuring all work is delivered on time to a high standard
- Lead and deliver a plan for clients that drives client satisfaction, with CSAT scores of at least 8 per client
- Facilitate knowledge sharing to ensure your team are subject matter experts on Amazon; providing up to date information & recommendations to clients
- Understand key clients’ business beyond Amazon, and help them explore services outside of the current scope
- Build deep 121 relationships with day to day client contacts
- Drive client strategy across contracted products and services
- Translate key sales & data points into an executive summary for client consumption with a clear set of outputs.
Product
- Develop, implement, and manage comprehensive retail media strategies that align with the brand’s overall marketing goals.
- Oversee media planning, campaign development, and execution across major retail platforms (Amazon, Criteo, Citrus/Epsilon, ASOS Media Group, Walmart, Instacart, etc.).
- Optimise ad placements, targeting, and bidding strategies to maximise ROI and drive business growth
- Foundational knowledge of every Brainlabs product, able to speak at a high level to clients, and specialised knowledge of at least one channel (Amazon + Retail Media).
- Be able to integrate all products into a narrative that makes sense for our clients.
- Responsible for target experiments into Hippocampus
- Responsible for innovation and testing success on client accounts, driving testing success through client-specific testing roadmaps
Commercial
- Work with your GAD to ensure accurate forecasting across known revenue and hubspot pipeline
- Proactively think of ways to be more efficient and effective with time through process and automation, to minimise risk of error and enable us to run clients profitably
Operational and team management
- Oversee a team of 2-4 individuals
- Be an excellent team player and be able to motivate the people around you
- Identify opportunities for growth and training, complete capability reviews and know how to scale a team
- Follow the BL feedback and review process: setting clear objectives that are linked to the company goals
- Ensure processes exist and are being followed within the team for effective client management and delivery
- Develop your team through proactive feedback, and provide knowledge and support on advanced concepts in your area of expertise
- Be a champion for the culture code and driving home the importance of our values within your teams
New Business & Cross Sell
- Contribute to new business pitches in your area of expertise, typically through forecast creation and building of an innovative full funnel marketing strategy
- Contribute to upselling and cross-selling of our services to your client portfolio, working with GADs and delivery teams to ensure the proposal is specific to our clients.
Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.