Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.
Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
We are looking for a passionate and energetic Analytics Implementation Engineer to join our Data Analytics (Data Platforms and Infrastructure) department. The candidate will use Google Tag Manager to implement Google Analytics 4 (GA4) and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation
Responsibilities:
- Work as a senior consultant, able to understand client’s analytics requirements, translate that into executable technical projects, create measurement framework, implement the analytics tags
- Able to document Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,
- Implement the analytics tags and marketing pixels using GTM (Google Tag Manager)
- Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
- Investigate any discrepancy in the GA4 reports and identify the implementation issue and fix it
- Interact with various stakeholders like clients, employees & management. Able to solely manage more than 2 clients
- Able to employ best practices in tagging and able to validate tags
- Must be very organized and able to balance working on multiple projects/tasks and small enhancements.
- Able to guide 1 or 2 team members
Requirements:
- Overall experience of 4 to 6 years in which he/she should have hands-on analytics implementation(tagging) experience in Google Tag Manager and Google Analytics 4 (GA4)
- Server-side tagging experience using GTM Server and consent management experience using any CMP platform
- Bachelor’s Degree / Master's degree in any discipline
- Excellent verbal and written communication skills.
- Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
- Excellent understanding of GA4 platform and understands platform differences between Universal Analytics (UA) and GA4
- Mobile App Analytics Implementation experience using Firebase or Appsflyer etc.,
- Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA.
- Knows how to pull data from GA4 exploration reports and can understand how to create segments to analyse data based on the client requirements.
- Can work with spreadsheets to analyse data - generate basic visualisations graphs, filters, pivots, etc.
- Hands-on experience with the SQL basics, BigQuery platform and GCP is an added advantage
- Hands-on experience with Looker Studio dashboard creation is an added advantage
- Hands-on experience on any other tag management solutions (TMS) such as Tealium, Adobe Launch etc., is an added advantage
- Experience in CDPs like Tealium AudienceStream, Blueconic etc., is an added advantage
- Angular js, AJAX experience & front-end development is an added advantage
- Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage
- A/B Test Configuration experience is an added advantage
Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
