Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.
Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.
Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.
As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.
This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.
You can read The Brainlabs Culture Code in full here.
Classification: Full-time
Team: Client Services
Reporting to: Associate VP, SEO
Estimated Start: March 2024
Location: [Hybrid] Grand Central Tower, 2, 140 E 45th St, New York, NY 10017
Work Authorization: This role is open to US Citizens/Permanent Residents and non-citizens allowed to work for any US employer. We are unable to sponsor any work authorizations for this role.
What's the role
We’re looking for a curious data lover, search engine enthusiast, and team leader to become our newest Associate Director, SEO! You will be hands on, in the weeds, leading your team to ensure that clients maintain a strong presence in audiences’ online searches!
So, tell me about the company
Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.
To learn more about what it’s like to be a Brainlabber, check out our culture code.
What you do
Client Management Responsibilities:
- Owns, manages, and grows client relationships through exceptional communication, account management, and SEO expertise
- Accountable for all action items, as agreed upon with the client
- Provide status on all SEO deliverables, roadblocks, and opportunities for assigned clients to internal and client stakeholders
- Develop relationships with client SEO stakeholders and Brainlabs team members
- Effectively manage capacity by assigning team members to projects and re-allocating assignments when necessary
- Provides actionable feedback through routine collaborative sessions to team members to embolden them to develop exceptional SEO strategy
- Reviews and approves client presentations, roadmaps, etc. and provides the team with strategic guidance
- Identify opportunities, threats, and risks and carry out or assign actions to minimize threats and maximize opportunities in alignment with Group Account Director (GAD)
- Develop relationships with senior client contacts, discussing business updates, getting feedback, etc.
- Host collaborative and strategic cross-channel integration meetings for clients with omni-channel services
Leadership Responsibilities:
- Manage up to 8 direct reports and mentor indirect mentees utilizing a strengths-based coaching approach
- Cultivates an atmosphere that embraces diversity and inclusion within the team and agency
- Actively participant in wider company initiatives including, but not limited to new business pitches and internal education efforts
- Support, mentor, and delegate work to the account team to prepare them to lead client accounts, including communication, calls, meetings, and emails
- Shares knowledge through developing, improving, and delivering internal training or via external marketing channels (such as public speaking, blog writing, etc.)
- Fosters a cohesive account team culture, communicating team goals and providing constructive feedback
Growth Responsibilities:
- Hold internal strategy planning sessions with Group Account Director to identify cross-channel opportunities for accounts
- Work with team to provide updates on existing cross-sell opportunities
- Meet with Product Lead(s) to identify new ways of working, training opportunities, and develop SOPs, templates, etc.
Who you are
Essential Experience
- Minimum of 5-years hands-on digital marketing experience, including an in-depth understanding of analytics tools for SEO, implementation and performance analysis
- Minimum of 2-years management experience
- Previous experience with industry standard SEO tools such as: Screaming Frog, DeepCrawl, Moz, Ahrefs, SEMRush, Majestic, STAT, and BrightEdge
- Proven track record of success meeting client KPI’s
- Previous agency experience
Essential Skills
- Strong management, leadership, and delegation skills
- Demonstrated expert of search engine optimization
- Demonstrated expert with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
- Proven organizational, project, and time management skills
- Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization
- Possess keen critical thinking and analytical skills
- Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
- Inspirational leader with demonstrated alignment to our company values
Desirable Experience
- Previous experience participating in prospect pitches
- Preference for management experience within an agency setting or marketing department
How you succeed
In addition to the below, you will be evaluated based on how you live our Culture Code! See our Culture Code on the next page.
Key metrics of success for this role include:
- SEO data analysis
- Idea-sharing
- Client satisfaction
What happens next
We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.
In line with our adaptive working policy and our standard way of working in North America we do not restrict our hiring to a fixed office location therefore we hire candidates across different states in the US and indeed in other countries such as Canada. We also receive applications from, and hire, candidates with varying levels of experience for example those who have a few years experience in a role to those who are looking to make a step up. The salary levels on our job postings are set so as to account for these variable factors with decisions on the salary to be offered only made once we know the experience and location of our new hire.
Beyond salary, you can learn more about our Benefits & Perks for our North America Brainlabbers here.
Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.
Thank you for your interest in Brainlabs! We look forward to getting to know you!
Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!
Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.
