Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.
Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.
With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.
Job Objective: As Brand Manager, you will have the end-to-end responsibility of the customer experience and growth of the category that has been assigned to you. Your role is to bring in the relevant assortment, design targeted promotions, and manage partners including vendors and brands. Constant interface with the commercial planning, Vendor success & Marketing team. Key Responsibilities:
- Ensure continuous growth of our existing business by owning pricing and promotions strategy, working with marketing teams to improve product content and visibility; and managing stock availability by coordinating teams across the business to bring the product to the customer.
- Complete Sales performance of the 3c’s Categories, vendors, merchant’s management and monitoring of sales strategies with a view to increasing the Business unit’s Net Margin Position (NMP) & Gross Merchandise Volume (GMV).
- Customer acquisition thru Value Offering, Sales Campaign Management, etc.
- Create and present strategic insights for the Business unit to gain alignment of major initiatives at multiple levels of the organization.
- Analyze & Present post – promotion analysis for retail and Marketplace, quantifying impact to brand and category.
- Define and optimize curation/assortment selection strategy for your category ensuring relevance of selection/styling to optimize revenues and sales velocity.
- Support product and content creation process to increase assortment live.
- Plan and maintain constant stock availability.
- Trend Spotting: Should be able to identify broader trends and fill category gaps.
- Build weekly marketing plan, contribute determining which products/subcategories will be promoted on website and through all marketing channels (Newsletters, Facebook, etc.).
- Develop strong analytics to evaluate daily/weekly/monthly performance and optimize further marketing, pricing, and product selection.
- Develop and manage subcategories under Jumia. Maintain the P&L and develop annual and quarterly category strategic plans by conducting financial analysis of the business.
- Manage the entire physical product lifecycle, from strategic activities to tactical implementation, including product portfolio idea generation.
- Work closely with the vendor management team to identify vendors and negotiate contracts to ensure best quality and costs.
- Partner with Jumia Services to improve product availability, reduce costs, and minimize our working capital investment. Work together with system teams to identify main opportunities for process automation and efficiency gains.
- Influence large number stakeholders across the business; work closely with the team members and other business groups to deliver results and be comfortable in presenting projects and results to senior leadership on a regular basis.
Requirements & Qualifications:
- The ability to prioritize key accounts is a required skill.
- Process Improvement Management
- Good understanding of P&L, and Cash-Flow Management
- Skilled negotiation & Value-based selling
- Experience negotiating bulk discounts, MOQs & Credit Terms
- Experience building partnership with strategic OEMs.
- Owner mentality and an entrepreneurial drive.
- Proficiency in Microsoft Office (Word, Excel and Power -point) tools.
- Good verbal and written communication skills and presentation skills.
- Good problem-solving skills required.
- Proven ability to manage multiple tasks simultaneously.
- Ability to work to deadlines and targets, can prioritize tasks under pressure.
- Tenacity to develop ideas independently and thrive in a fast-paced start-up environment is essential for success.
- Company and customer expertise.
- Strategic perspective.
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African ecommerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders