Moniepoint: CRM Specialist 

Your opportunity: 

We are seeking a candidate who shows passion for devising strategies for customer journeys, executing them, gauging their effectiveness and refining them. We have an experiment driven approach so a highly analytical mindset and inventive ideas are always welcomed on the team!

Your mission:

  • Create and launch engaging CRM campaigns for our customer base, optimizing engagement and retention.
  • Build campaigns & automated flows in our CRM tool (customer.io) across multiple channels, such as email, push notifications, SMS and inApp
  • Propose innovative CRM campaigns to test, based on solid hypotheses and clear success criteria
  • Coordinate all campaign-related activities with the responsible stakeholders, e.g. planning, segmentation, and campaign evaluation
  • Formulate tests, document them and share results and CRM best practices across teams and markets
  • Monitor and measure relevant CRM KPI’s
  • Continuously improve customer communication in order to engage, retain and reactivate customers

Your skills:

  • 2-3 years of working experience in the field of CRM or multi-channel marketing 
  • You are knowledgeable about the customer journey concept, loyalty and retention programs 
  • You have proven experience in working with CRM and campaign management tools (Experience with customer.io or Braze is a plus)
  • You are analytical and data-driven but also have an eye for a great content that enables you to plan, create, introduce and develop successful new CRM campaigns
  • You can understand the cause-and-effect relationship and suggest problem-solving actions
  • You take pride in your campaigns and see each of them as a learning opportunity
  • You are an expert collaborator, efficiently working in international and cross-functional teams
  • Excellent communication skills in English are required
  • Basic HTML and/or Javascript is a plus

What Moniepoint Can Offer You 

  • The opportunity to drive financial inclusion and shape the future of the African financial ecosystem 
  • The chance to work on innovative and impactful projects
  • A dynamic, diverse, and collaborative environment where every team member’s voice is recognized and valued 
  • Flexible work arrangements
  • Continuous learning and career growth opportunities
  • Competitive salary, individual performance bonuses, and firmwide performance bonus 
  • Company covered health insurance plans
  • Pension plans 

What to expect in the hiring process

  • A preliminary phone call with one of our recruiters
  • A general interview with the one of the hiring team members
  • A behavioural interview with the SVP Marketing

Moniepoint is an equal-opportunity employer. We believe diversity makes us stronger and are committed to creating an inclusive environment for all employees and candidates.

 

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