About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more,and a career that can take you anywhere you want to go.


Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Job Purpose

The B2B division of the Financial Times licences FT content to organisations around the world, with clients across corporate, finance, government, professional services, education, and media sectors.

The Sales Development Representative will be responsible for qualifying leads and prospects for the BDM’s to close into new business revenue. The role will support the sales team through a number of activities which include: pre-qualification of leads/opportunities; identifying budget holders and stakeholders on trials; proactive prospecting for new contacts and revenue streams; gathering testimonials/evidence for proposals; brainstorming fresh initiatives and taking ownership of creative outbound campaigns.

The SDR position at the FT will provide you with the foundational expertise to excel in a commercial role. We have delegated training and development programs that will help to propel your career.

The role reports to the CEMEA sales team with a dotted line to marketing, to ensure alignment around campaign activity. Your specific focus will be on revenue generation in the DACH (German, Austria, & Switzerland), Nordics, Netherlands and CEE region. There is significant untapped potential in this region - the SDR responsible will be making a direct contribution to the success and growth of our international footprint.

This role requires the applicant to actively prospect for new contacts as such, they must be comfortable in making 20+ calls per day to develop a strong understanding of the FT product offerings.


Main Duties and Responsibilities

  • Prospect and build a sales pipeline for the field sales team via outbound calling and
    email communication

  • Source new sales opportunities through inbound lead follow-up

  • Research and contact potential budget holders/decision-makers

  • Pre-qualify leads and book appointments/call backs for the field sales team

  • Assign qualified leads/opportunities to the field sales team for further development
    and closure

  • Follow up with each field sales manager to gather feedback and agree next steps

  • Contact readers to gather testimonials and evidence to support sales proposals

  • Act as a bridge between marketing and sales. Liaise with the marketing teams on campaign activity to generate leads and improve the quality of leads

  • Record conversations with prospects on the CRM system for reporting purposes

  • Weekly reporting, including successful calls made and challenges faced


Qualifications / Competencies / Skills / Experience

  • Articulate and tactful communication skills, you will regularly be interacting with senior level executives
  • Proactivity and readiness to learn and develop an understanding of the FT product offering and value proposition
  • Self-motivated and driven with a strong desire to succeed
  • Ability to prioritise a busy workload in a fast-paced environment
  • Display initiative in undertaking all aspects of the role
  • Experience in lead nurturing, lead generation, and appointment setting
  • Team player with a willingness to collaborate
  • Be a willing contributor to the department, who offers ideas and suggestions


We would love to see...

  • Prior experience of using CRM systems, particularly Salesforce.com
  • Fluency in a language spoken in the region or work experience in specific region (DACH, Nordics, NL, & CEE)

What’s in it for you? FT Benefits


Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages and subsidised gym memberships. Full details of our benefits can be found here.


Further Information


The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.



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