About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The Role / Position Overview

Based at the Financial Times in London, the role sits within the B2B division responsible for licensing FT journalism to organisations, including professional services firms, government agencies, banks and universities. The role is responsible for creating engaging content that clearly demonstrates the FT’s value proposition, and marketing this to corporate and education audiences. Additionally, this role will provide support to client-facing teams, ensuring they have the resources they need to effectively communicate key messages to prospects and existing clients.

Key Responsibilities

  • Creates engaging content for both existing customers and prospects, including case studies, blog posts, videos, website and social copy
  • Produces sales enablement materials to help Sales teams sell effectively to key customer segments, including presentations, brochures, fact sheets and guides
  • Works closely with Regional Marketing teams to produce sector and role-specific content and collateral to support key campaigns
  • Designing and copywriting key content marketing assets
  • Briefs creative assets through the design studio, ensuring that all content is delivered to a high standard
  • Manages global campaigns for selected products/markets/value propositions
  • Publishes deliverables within the Showpad platform for internal distribution and on the website/other digital hubs for customer use
  • Understands the competitive landscape and provides competitive intelligence to sales and marketing teams
  • Reports on the effectiveness of content marketing and sales enablement activity.

Required Skills / Experience 

Essential 

  • Some product marketing or content marketing experience 
  • Experience of producing marketing collateral/sales tools
  • Comfortable producing marketing assets using the Adobe suite of products
  • Excellent copywriting skills
  • Excellent communication and presentation skills
  • Proven track record of a close, successful relationship with sales
  • Exposure to the sales process and best practices
  • Demonstrates the persistence and drive required to champion a product/service and deliver tangible results
  • Comfortable working in a highly data-driven marketing environment
  • Has been involved in customer research projects
  • Evidence of working collaboratively to achieve results

Preferred

  • Experience of marketing in different regions
  • Exposure to and knowledge of the media and publishing industry.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

 

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