About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The FT’s Enterprise business

The FT has established commercial relationships with over 5000 corporate, government and education customers globally. These customers pay for teams of people to have access to FT’s journalism on any of 60 media platforms. Over 650,000 people at work or study now benefit from this. Enterprise customers are instrumental to the FT’s global growth strategy. This team, which we call B2B, is also responsible for the licensing of the FT’s content through a variety of means, including syndication agreements with other publishers.

 This highly successful business has a consistent track record of delivering double-digit revenue growth and impressive margins. The next chapter of success for the B2B business will involve continued growth of the core business plus accelerated growth through significant investment in new products and services. Evolving from a single- to a multi-product organisation will require fit-for-purpose systems, processes and an ever more need to provide business intelligence and customer insight to inform and optimise strategic and commercial decision-making. As well as a high degree of coordination and cooperation across B2B teams and other FT divisions.

Role Overview

Reporting to the Operations Director in B2B, this newly created role overseeing and managing a team with the potential to grow,  currently including audience development, data stewardship, database management and commercial/revenue analysis. Currently, these roles are split across the department and they will form part of the new B2B Data Insights team led by the incoming Head of B2B Data Insights.

This role owns our B2B data strategy, working closely with the B2B Leadership Team to create a departmental vision for how our data should be reported and analysed to support the B2B growth strategy. This encompasses responsibility for all data used across the department and the application of that information as management reporting, self-service analytics, revenue analytics and departmental business intelligence.

The role will require close liaison with the FT’s central tech and data teams and is also outward-looking to ensure that our data set-up is optimal and takes advantage of all available sources and technology across FT. The maintenance of data hygiene, quality and actionability should be central to your strategy as well as ensuring that manual processes are minimised in favour of automation wherever possible.

The role should also seek to develop B2B's reputation for data excellence within the organisation in order to build stronger collaboration and shared standards, acting as an evangelist for all things FT data. This will involve close liaison with other data leaders across the FT and consultation with other departments to share knowledge, build consensus around best practices and ensure strong strategic coherence across the broader organisation. 

What you will be responsible for

  • Ownership of our B2B data strategy. You should seek to build a future-looking view that prioritizes scalable solutions to support the growth of our B2B revenues.

  • Business ownership of data-related matters for B2B including GDPR compliance; data quality; and conceptual data model

  • Responsibility for the accurate reporting used across our B2B teams.

  • Responsibility for removing silos and directing the joining of B2B data with those held by other FT departments: central analytics, Membership and Enterprise.

  • Communicate and share B2B priorities and questions with the Customer Analytics team and Data Governance team to ensure that the business context is well understood across the teams and is used to influence their roadmap. 

  • Develop and maintain the B2B data model (Cube) in partnership with finance and the operational revenue analyst to support the sales and customer success team with territory management based on market potential.

  • Business planning & reporting

  • Manage and direct the efforts of our Audience Development team based in Manila.

  • Lead the definition, measurement and reporting of key KPIs for the B2B leadership team (ad hoc and creation of dashboards)

  • Questioning existing data use and workflows to better understand areas of opportunity

  • Serve as a liaison between the business and functional areas to ensure that data-related business requirements for protecting sensitive data are clearly defined, communicated, well understood and considered as part of operational prioritisation and planning

  • Support our database manager and data steward to establish data quality improvements that will drive efficiencies across B2B (or conversely how data quality issues negatively impact the area).

  •  Keep abreast of business strategy, priorities and objectives, and how data analytics can support, optimise and direct these. 

  • Keep up-to-date with new technical and product development at the FT to understand and measure how they may impact user experience and behaviour. 

Required Skills / Experience

  • Expert communication skills with a proven ability to lead the definition and execution of successful analytics projects

  • Experience with modern reporting, data visualisation / analytics tools like Looker, Tableau, Qlikview

  • Experience working with data sources of varying volumes, variety and velocity

  • Experience in successfully leading and developing diverse groups of people. 

  • Be equally comfortable being ‘hands-on’ challenging analytical findings, undertaking complex data analysis and leading and developing others to do the same. 

  • Experience in translating technical and analytical findings back into actionable business recommendations.

  •  Excellent influencing skills - ability to work with and build effective relationships with stakeholders across a variety of functions and levels of seniority. 

  • Understanding of modern data stack & pipeline

Key attributes & capabilities

  • Self-directed and enquiring mind with a passion and aptitude for working with business data.

  • Skilled at understanding how business processes are reflected in data.

  • Commitment to detail, accuracy, communication and process

  • Be a natural advocate for data and BI

  • Capable of prioritising multiple streams of work, in varying states of completion

Key working relationships

  • B2B Leadership Team (Managing Director, Global Sales Director, Marketing Director and Customer Sucess Director)

  • Head of B2B Operations

  • Data Analytics team (BI, Analytics Business Impact, Data Science, Insight Analytics)

  • Data & Governance team

  • FT Product & Technology teams

  • CRM Team

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


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