The B2B division of the Financial Times licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education sectors. The Marketing Associate will be responsible for managing marketing activity for B2B clients in the Americas. The role will require a broad mix of marketing skills covering Account Based Marketing, email, paid, events, and content marketing with the objective of retaining and growing accounts.

 

Main Duties and Responsibilities

  • Working with the customer success and sales teams, implement marketing activity to increase engagement amongst existing clients and retain clients

  • Implement agreed marketing campaign tactics and manage the end-to-end process, from copywriting, working with the design team, buying digital ad space, building contact lists and sending emails

  • Update the CRM system (Marketo and Salesforce) with leads and activities to ensure marketing activity can be measured

  • Update our websites/digital assets with new products and messaging as appropriate for the Americas market

  • Support organisation of events/webinars including logistics, delivery of promotional materials, such as advertising, emails, documentation and internally organised events with topics and speaker acquisition

  • Use customer research and insight to develop sales tools, such as case studies, collateral and presentations, to support the sales and customer retention efforts

  • Ensure effective communication internally within the FT through the use of digital and in-person tools

  • Create a close working relationship with key stakeholders within the business, in particular the relevant sales and customer success teams

  • Identify new opportunities and ideas to improve marketing processes

 

Qualifications / Competencies / Skills / Experience

Essential

  • Comfortable working with data, and possesses the analytical skills to contribute to the planning process

  • Knowledge of CRM systems and email sending platforms, such as Salesforce, Marketo, etc.

  • Understands key marketing principles and how and when different communication tactics should be used

  • Experience of executing marketing activity in a business-to-business environment

  • Demonstrates a customer/market focus and how this has been reflected in marketing materials

  • Experience of working with sales teams and using campaigns to support and drive the sales effort

  • Strong project management skills with attention to dates, deliverables and budgets

  • Good copywriting skills and experience of working with 3rd party suppliers

  • Effective communication skills and evidence of working collaboratively to achieve results

  • Delivers a high standard of quality and accuracy

 

Preferred

  • Exposure to and knowledge of the media and publishing industry

  • Experience in specific marketing disciplines a plus, e.g. PPC, SEO, email, or content

  • Knowledge of events management and the processes involved in delivering a successful event

 

Benefits:
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, and enhanced maternity & paternity packages. Full details of our benefits can be found here.

Further information:
Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential. We are an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company.


At the FT, we know our most valuable resources are our people and we embrace our employees’ unique skills, experiences, and perspectives. We are committed to providing an inclusive working environment for all. We are an equal opportunities employer that seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, veteran status, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. We aim to treat all employees in a fair and consistent manner, promote good working relationships to encourage high standards of conduct and performance within a work environment free from harassment, bullying, and discrimination. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, please contact a member of our HR team who will be happy to help.

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