The B2B division of the Financial Times licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education sectors. The Marketing Associate will be responsible for managing marketing activity for B2B clients in the Americas. The role will require a broad mix of marketing skills covering Account Based Marketing, email, paid, events, and content marketing with the objective of retaining and growing accounts.

 

Main Duties and Responsibilities

  • Working with the customer success and sales teams, implement marketing activity to increase engagement amongst existing clients and retain clients

  • Implement agreed marketing campaign tactics and manage the end-to-end process, from copywriting, working with the design team, buying digital ad space, building contact lists and sending emails

  • Update the CRM system (Marketo and Salesforce) with leads and activities to ensure marketing activity can be measured

  • Update our websites/digital assets with new products and messaging as appropriate for the Americas market

  • Support organisation of events/webinars including logistics, delivery of promotional materials, such as advertising, emails, documentation and internally organised events with topics and speaker acquisition

  • Use customer research and insight to develop sales tools, such as case studies, collateral and presentations, to support the sales and customer retention efforts

  • Ensure effective communication internally within the FT through the use of digital and in-person tools

  • Create a close working relationship with key stakeholders within the business, in particular the relevant sales and customer success teams

  • Identify new opportunities and ideas to improve marketing processes

 

Qualifications / Competencies / Skills / Experience

Essential

  • Comfortable working with data, and possesses the analytical skills to contribute to the planning process

  • Knowledge of CRM systems and email sending platforms, such as Salesforce, Marketo, etc.

  • Understands key marketing principles and how and when different communication tactics should be used

  • Experience of executing marketing activity in a business-to-business environment

  • Demonstrates a customer/market focus and how this has been reflected in marketing materials

  • Experience of working with sales teams and using campaigns to support and drive the sales effort

  • Strong project management skills with attention to dates, deliverables and budgets

  • Good copywriting skills and experience of working with 3rd party suppliers

  • Effective communication skills and evidence of working collaboratively to achieve results

  • Delivers a high standard of quality and accuracy

 

Preferred

  • Exposure to and knowledge of the media and publishing industry

  • Experience in specific marketing disciplines a plus, e.g. PPC, SEO, email, or content

  • Knowledge of events management and the processes involved in delivering a successful event

 

Benefits:
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, and enhanced maternity & paternity packages. Full details of our benefits can be found here.

Further information:
Candidates should be aware that new employees will be required to be vaccinated by their start date, meaning they have received all of the recommended doses for either a one dose or two dose COVID-19 vaccine, and provide proof of vaccination status (e.g. CDC COVID-19 Vaccination Record Card) , which will be kept confidential. We are an equal opportunity employer, and will provide a reasonable accommodation to those who are unable to be vaccinated due to a sincerely-held religious belief or a medical disability where it does not pose an undue hardship on the Company.


At the FT, we know our most valuable resources are our people and we embrace our employees’ unique skills, experiences, and perspectives. We are committed to providing an inclusive working environment for all. We are an equal opportunities employer that seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, veteran status, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. We aim to treat all employees in a fair and consistent manner, promote good working relationships to encourage high standards of conduct and performance within a work environment free from harassment, bullying, and discrimination. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, please contact a member of our HR team who will be happy to help.

#LI-SG1

Apply for this Job

* Required
  
(File types: pdf, doc, docx, txt, rtf)
  
(File types: pdf, doc, docx, txt, rtf)


United States of America - Voluntary Disclosure

Optional Additional Information

As part of the FT’s commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.

This information is voluntary and your application will not be treated differently based on whether or not you provide these details.

Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. Hiring managers and recruiters cannot see this information on an individual basis.

We may use the data in an anonymized form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.

For further information, please see our candidate privacy notice. If you have any questions, please contact privacy.officer@ft.com for queries on data protection or talent@ft.com for queries on the recruitment process.

Sexual Orientation (Select one)









Gender Identity (Select one)








Ethnicity (Select one)










Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Financial Times’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.