About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

The Role / Position Overview

The Brand and Partnerships Manager sits within the FT brand and partnerships team, and is responsible for driving and delivering UK & EMEA partnerships and working with the global team on partnership activations. With a remit to help grow awareness of, and engagement with the FT brand, the role will also focus on bringing the FT’s responsible capitalism brand platform, ‘The New Agenda’ to life for internal and external audiences in a creative and premium way.

The role will report into the Head of Global Media Strategy and Brand Partnerships. The role will also work closely with the global communications and commercial marketing teams, as well as with the FT’s editorial and commercial staff.

Operating at the very heart of the business, the brand and partnerships team offers a fast-paced and dynamic environment with a positive, creative, and ambitious culture. The role suits a candidate who is confident, driven, strategically minded, and has a real passion for news and digital media.

Although based in London, the candidate should have a global mindset and will be required to help plan and execute global activations. There may be a requirement for the occasional weekend, early morning or evening work, and some travel.

Expectations of the role:

Reach and engage target audiences in the UK & EMEA through partnerships:

  • Identify and develop partnerships, multidisciplinary initiatives and programmes that will impact brand and audience growth in key markets

  • Design and drive premium brand values and creative excellence across all partnerships and initiatives, working with internal and external agencies for creative execution

  • Manage all UK/EMEA partnerships from negotiation and planning through execution and completion

  • Drive global partnerships in assigned target vertical, e.g. Tech, FT Weekend

  • Negotiate partnership terms with partner and draft contract, seeking relevant approvals from legal and finance teams

  • Vet incoming requests, both externally and internally, with relevant stakeholders to avoid conflicts and maximise opportunities

  • Execute FT services (ie. media planning, ad placements) and client services including branding, marketing, activation, speakers (etc) 

Bring the FT and The New Agenda to life externally and internally:

  • Create memorable and engaging events, on-site activations and moments that demonstrate FT as a premium brand, through creative and digitally-savvy executions, ensuring creative leadership at every stage of conception through to execution

  • Drive the socialisation of The New Agenda both internally and externally 

  • Build strong relationships with key stakeholders including internal teams, external agencies, partners and clients

  • Undertake research projects into new technologies, competitor and industry reporting and analysis that may inform brand thinking and activities

  • Manage comprehensive event planning, from conception to execution, including securing dates/hosts, guest lists/RSVPs, venue scouting, invitation design, event design, supplier management, on-site logistics, branding, menu planning 

Line Management

  • Manage one direct report, supervising their work, development, performance, and career goals. 

Stakeholder Management

  • Manage expectations, anticipate needs and possible outcomes and prepare accordingly.

  • Build and maintain effective internal and external relationships; ensure alignment with other event-producing teams internally; collaborate with revenue-generating teams to drive reader and client engagement; help enforce partnership and event guidelines 

Required Skills / Experience

  • 5+ years professional experience in brand, marketing, comms, media, journalism or related fields

  • Genuine interest in current events, media and journalism

  • A highly motivated self-starter and quick learner who takes initiative and demonstrates accountability for their work

  • Excellent organisational skills with an eye for detail, efficiency and accuracy

  • Excellent written and verbal communications skills

  • Computer literacy: Google Apps, MS Office Suite (PowerPoint, Excel, Word)

  • Natural ability to learn and develop new digital communications skills

  • Demonstrable experience working with senior stakeholders

  • Prior management experience

  • Experience negotiating with partners and suppliers

Personal attributes:

  • A proactive, enthusiastic approach with a passion for brand, and how that relates to events and face-to-face interactions

  • Globally-minded with an interest in media, business news and current affairs

  • High emotional intelligence, confidence and professionalism working with people of all levels internally and externally

  • Good time management skills and the ability to balance multiple projects and tight deadlines

  • Highly motivated self-starter

  • Ability to quickly establish confidence among editorial and commercial staff

  • A creative, flexible, enthusiastic attitude with sound and strategic judgement

  • Comfortable working in a complex environment with multiple stakeholders and competing priorities

  • Willing to consider flexible working hours when necessary

  • Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 


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