About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

 

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

 

The Role / Position Overview

FT Specialist is looking for a Data and Audience Engagement Analyst to work across our ten titles. This role requires the expertise to analyse audience behaviour across our sites and the skills to be able to present those findings back to editorial teams to help them maximise the impact of their content online. 

 

We also require a strong understanding of SEO best practice and the authority to engage with experienced editorial teams on how to harness content SEO to drive traffic to their sites. This is a role working across multiple teams from B2C to B2B titles and requires significant depth of experience of how audience analytics can inform editorial strategies to maximum effect.

 

Key Responsibilities

 

  • Analysing and interrogating our proprietary data across multiple titles and presenting findings to editorial teams to ensure their editorial output is meeting its objectives in terms of audience engagement
  • Liaising with the relevant product and technology support teams to ensure that our websites are optimised for meeting engagement goals.
  • Liaising with and advising editorial teams on best practice in terms of engagement on their digital channels.  
  • Attending editorial meetings to offer insight into onsite behaviour and engagement metrics and how that information can be used in the editorial commissioning process. 
  • Working as a conduit between Data teams and our different editorial teams to identify areas of opportunity and to help editors instil best practice in their teams. 
  • Promoting effective SEO best practice in editorial teams and analysing website engagement data to inform editorial strategy and commissioning. This will include regular presentations and training sessions with the editors/editorial teams.
  • Working collaboratively with the marketing team to assist their efforts to attract and retain visitors to our portfolio of titles.
  • Working closely with our product and technology teams to identify and solve problems that hinder growth in traffic.
  • Participating in regular meetings with senior managers, marketing, editorial, commercial, tech and data on website development and other initiatives.
  • Keeping up with industry competitors and their engagement efforts, sharing insights and applying relevant learnings to FT Specialist titles.

 

Required Skills / Experience 

 

  • Previous experience in an audience engagement/data analyst position
  • A strong understanding of search engine optimisation (SEO)
  • Experience working with Editorial/Content/Publishing teams
  • The ability to collaborate with multiple stakeholders, including technology, marketing, Senior Editors, etc. 

 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

 

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

 

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