About Jumia:

Jumia is the leading pan-Africa e-commerce platform. Founded in 2012, Jumia’s mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.


Our platforms consist of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets. Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products and also hotel and flight bookings or restaurant delivery.


With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation. 


What is Offline Sales:

Offline sales is splitted into 3 main channels:

  • JForce: a network of 150,000 sales consultants across 10 countries placing orders on Jumia on behalf of other people. On each order placed  they earn a commission.
  • Pick Up Stations: a network of physical locations where customers can come to inquire about Jumia, place an order and collect it. It is comparable to a franchised Jumia universe
  • Brand to Stores: new business line to support brands reach retailers in a more efficient way than their current distribution model. Retailers are then able to directly replenish their stock on Jumia.

Head of Offline Sales leads this channels in his market.

Head of Offline Sales:

Head of Offline Sales  plays a key role in delivering exponential growth of the different channels through team management, agents network development and performance management.

Secondly, he/she is in charge of developing strategic projects (brand to store, JPay).

Finally to deliver a world class experience to its agents & agency network through communication and marketing plans.


  • Develop and implement business plan
  • Spend time in the field with agents, agencies and stores to collect insights about Jumia & our model, then transform it into actionable levers.
  • Develop a sustainable pyramid to maximize sales revenues, sales & business objectives
  • Drive sales and customer acquisition through sales and marketing actions (i.e. door to door agency acquisition)
  • Drive performance actions based on data insights and business analytics
  • Optimize Offline Sales budget to deliver highest growth
  • Reach sales, recruitment, engagement, activation targets
    • Deliver exceptional growth of agents database through optimization of current and innovative recruitment channels
    • Delivering engagement of agents database through 360° communication channels approach
    • Deliver strong activation rate of the database through training (face to face)
  • Identify operational weaknesses and help improve or innovate new processes to your teams as efficient as possible

    Expected background and technical skills:

    A successful candidate will fulfill the following requirements:

  • Leadership and management to lead the team above and beyond their capabilities and train them
  • Strong interpersonal skills to motivate and convince internal and external stakeholders off Offline Sales vision
  • Eager to spend time in the field with the team, agents,  agencies and stores
  • Organized and detail oriented
  • Ability to work under pressure with tight deadlines, being agile
  • Ability to work autonomously as well as in teams

We Offer 

  • A unique experience in an entrepreneurial, yet structured environment
  • A unique opportunity of having strong impact in building the African ecommerce sector
  • The opportunity to become part of a highly professional and dynamic team
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders 

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